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When you start your lash business, you want to ensure you are taking the proper steps. First, of course, the standard advice would be to start your business pages on social media platforms to put your word across and reach out to a broader audience. But, while that is one of the most essential steps, the first step should be to start your website.  You may put the thought of having your business website on the backburner either because you think you are too early on in your business building to have a professional website. Perhaps you already have a large social media following and consider having a website as an additional cost. And sometimes, the idea of managing a...

According to Sproutsocial, customers' prospects of buying from a brand they follow on social media is 57.5%? This statistic can be awakening, especially when running a small business also means you are juggling all aspects of the business, including lashing. Chances are, you are probably following the herd and posting the same social media, almost the same stuff everyone else is. Is it working for you? Are you able to engage your audience and generate revenue? Are you happy about your social media presence? Too many questions to answer, right? Before diving into this fascinating but labyrinthine world called social media, it is essential to have a roadmap ready. Your content needs to engage and stir desire in your potential...

Shep Hyken, the award-winning customer service and customer expert (CX), quoted, "The best advertising you can have is a loyal customer spreading the word about how incredible your business is." So, it's no wonder that brands like Sephora, Amazon, Apple, and Netflix are some businesses that have tasted immense success because of their highly customer-focused business ideology. Elevating Customer Experience Beyond Lash Appointments As a lash artist, you know the importance of loyal customers for your business. Considering your line of service, you want them to be your habitual customers who will stay with you in the future and be your business's best spokesperson. So, your job as a lash business goes beyond providing beautiful eyelash extensions; your duty is...

Netflix or HBO?, iOs or Android? Cereal or Toast?  Just like the many questions that continue to have conflicting opinions, the biggest quandary a lash artist faces at some point in their lash career is whether to go with Handmade fans or Premade fans? Which is better? As controversial as it may sound, learning about them and how to efficiently use them in creating gorgeous Russian Volumes or Hybrid lashes to grow your business is what should matter. Let's delve deeper into these fans and know how they can help you build your brand and business  Let's delve deeper into these fans and know how they can help you build your brand and business. What are Handmade Fans and Premade Fans?...

  You may be running a salon from home or on commercial property; having salon insurance for your business is imperative. Do you have your insurance in place? Suppose you think there's no harm in skipping implementing an insurance policy because eyelash extensions are a safe beauty treatment and that you don't want to add an extra expense to your business. In that case, you couldn't be more wrong!  Irrespective of the size of your business, having salon insurance is a must for the safety of your clients, yourself, and your business. Salon Insurance may not be talked about often but is essential when stepping into a business venture. Let's talk about the nitty-gritty of needing salon insurance.  How can...