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The pros and cons of eyelash extensions

Who doesn't desire beautiful lashes? And very few are born with the luscious lashes of our dreams. However, with eyelash extensions, you can achieve beautiful, fluttery lashes that look natural and saves you the tedious but often necessary routine of making your eyes pop. But like everything fad, eyelash extensions are met with concern by many for the safety of your lashes. Often you may have felt apprehensive about deciding between having long luscious eyelashes and the rumours you may have heard about lashes in the past. However, knowing the pros and cons of eyelash extensions is essential for you to make an informed decision. So, let's get to the good, bad, and ugly of eyelash extensions. The Pros of...

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The complete guide to set your Lash Salon’s Policies

“I follow three rules— Do the right thing, do the best you can, and always show people you care.” —Lou Holtz Going by the above quote by Lou Holtz, a former football player, rules are not so bad. The rebel in us may not agree to abide by the rules, but as a lash artist, you know rules are a necessity. Having streamlined policies in place for your clients and staff will allow you to run your salon smoothly despite the everyday challenges and hiccups. Treat your policies like the support you can fall back on if you ever face a problematic client, a tricky situation, or a challenging team member.  Between your lash consultations and your busy life, you may...

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Everything you need to know about eyelash mites

If you are a eyelash extension lover, we are sure you know the importance of a good lash aftercare routine. After all, dirty lashes are known to cause Blepharitis, Styes, Conjunctivitis or even an infestation of lash mites! Yep, you heard it right. Poor lash hygiene can cause overproduction of eyelash mites. This applies to eyes in general, even people who don’t wear eyelash extensions or people who do not wear make-up. So, let’s explore a little bit about eyelash mites, or demodex mites, and see how Prolong Lash can help you to prevent this kind of problem. What are lash mites? Would you flip out if we told you that multiple microscopic-sized parasite mites live on your lashes? They are...

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Why your lash business is losing money without membership programs

A continuous and reliable revenue stream is a dream for any lash entrepreneur. However, it may not be an easy goal if you are unsure how to grow your business. You may have noticed so many companies you seek a service from offer memberships. Well, this marketing tool is not new, but underestimating the power of a client membership/loyalty program can do your business a significant disservice. Here is a comprehensive guide on how a membership program can be a great marketing tool for your lash salon.   What is a lash salon membership? “Know what your customers want most and what your company does best. Focus on where those two meets,” quoting marketing expert and author Kevin Stirtz; think of a lash...

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10 Add-on services that will boost your lash studio revenue

As an established lash artist, we are sure you know the importance of improving and idealising new strategies for your lash business. After all, the lash industry is booming, and the competition is big, so it's necessary to consider different ways to stand out from the crowd.  There are several ways to get the attention of customers. You can provide the best aftercare kits, have a unique retail space, use only the best lash products, have a beautiful instagrammable place at your salon… But what if we told you there is another good (and profitable) measure you can take? Have you ever considered adding more services to your lash studio? If not, you are reading the right blog. If you have...

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