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Building a steady, loyal client base is one of the biggest challenges lash artists face, especially in competitive markets like the USA, UK, Canada, and Australia. Whether you're just starting out or looking to scale, growing your clientele takes more than flawless lash sets. It's about the experience you create, the brand you build, and the relationships you nurture. Here are some tips on how to take your lash business to the next level, with insights that go beyond the basics. Same tips, different format—stream the blog on the podcast now: Nail the Client Experience First Delivering an unforgettable service isn't just about lashing; it's about creating a five-star experience that keeps clients coming back and telling their friends. 1....

Getting lash extensions for the first time? That’s exciting! Lash extensions can transform your look, cutting down your morning routine and giving you stunning lashes. But if you're new to the process, you probably have a few questions: what to expect, how to care for them, and what products to use for the best retention. Don't worry; we've got you covered! As industry leaders in lash aftercare,  we're here to guide you through every step, from application to maintenance, ensuring your lash extensions stay flawless, healthy, and long-lasting. Using the Best Eyelash Extension Shampoo and a gentle Foaming Lash Cleanser is essential to maintain that fresh lash look. Don’t feel like reading? We got you—stream the episode instead: Your First...

In the competitive world of lash artistry, talent alone isn't enough to build a successful business. What truly sets you apart is your brand, not just a logo or an Instagram aesthetic, but the entire experience you create for your clients. A strong brand fosters trust, loyalty, and recognition, ultimately determining the long-term success of your business. As an experienced lash artist and business owner, I'm here to break down why branding is crucial and to provide branding tips for lash artists to ensure your brand stands out in a crowded market. Like learning while lashing? Stream this on The Aussie Lashwives Podcast: 1. Branding vs. Marketing: Understanding the Difference When you're a lash artist and new to building a...

Eyelash extensions have skyrocketed in popularity over the past 20 years, becoming a must-have beauty enhancement for beauty enthusiasts worldwide. However, their origins date back much further than most people realize. The history of eyelash extensions is a roller-coaster of fads and fashion trends that goes as far back as ancient civilizations, where beauty rituals played a significant role in self-expression and cultural identity. From the earliest lash-darkening techniques in Ancient Egypt to the innovative semi-permanent modern lash extensions we see today, the evolution of eyelash extensions is a testament to human creativity and the pursuit of beauty. This article takes a tour into their fascinating historical journey, uncovering surprising facts, major beauty milestones, and the latest lash trends shaping...

As a Lash Artist or salon owner, the success of your business is not just about creating flawless extensions. It's about understanding and using key performance indicators (KPIs) to measure salon growth, client satisfaction, and overall business health. By monitoring important metrics, you can take control of your operations, improve your profit, increase client retention and attraction, and enhance your salon's reputation. This guide will empower you with the knowledge of how to measure success in your lash business with a focus on essential business and lash-specific KPIs and show you how using professional products like Prolong Lash Cleanser and Eyelash Cleanser Concentrate can positively influence these indicators. Prefer to listen on the go? You can also enjoy this content...