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With the new year just around the corner, now is the perfect time to freshen up your salon’s marketing strategy. Whether it’s fine-tuning your Lash Business Plan or revamping your social media presence , there are plenty of ways to set yourself up for success. Here, I’m sharing some practical tips to help lash salon owners plan ahead, boost their brand, and keep customers coming back. You can also tune in to our podcast for an insightful conversation with CEO Jodi Harrison and Head of Marketing Alicia Phoenix, where they break down actionable steps and expert advice to help lash salon owners craft a winning marketing plan for 2025: How to Plan a Winning Marketing Strategy for Your Lash Business 1....

The festive season is the perfect time to glam up and make a statement with your look. Whether attending holiday functions, family gatherings, or New Year's celebrations, your makeup and overall appearance can boost your confidence and set the tone for the event. Choosing the right eyelash extensions for your occasion is one of the most effective ways to elevate your festive look. Plus, you can tune in to Prolong Lash's podcast and join Jodi and Alicia as they share expert tips on choosing the perfect lash style to elevate your holiday look: Eyelash Extensions for Different Event Types Before you pick your lash style, think about the event you’re heading to. Different occasions have different vibes, and your lashes should match!...

After 16 years as a lash artist, I've seen my fair share of trends and techniques come and go. Recently, I had the opportunity to experiment with a unique style known as Ballet Lashes. These lashes are characterized by their wavy, crimped appearance, offering a distinct texture that sets them apart from the usual lash extensions. Here's what I learned from creating and applying a set of Ballet Lashes, and why they might be the perfect addition to your lash service offerings. What Are Ballet Lashes? Ballet Lashes are a new type of eyelash extensions with a wavy, crimped texture, reminiscent of permed hair. This texture gives the lashes a unique, appearance, adding dimension and depth to the eyes. These...

Eyeliner enhances your makeup by making your eyes look larger and more defined, and when paired with eyelash extensions, it creates a stunning effect. However, many wonder if eyeliner can be safely worn with extensions without affecting longevity. The good news is that you can use both with the right products and techniques. This guide will cover the benefits of wearing eyeliner on eyelash extensions, the best products, and essential application tips. Benefits of Wearing Eyeliner on Eyelash Extensions With options ranging from water-based to powder eyeliners, you can easily switch between subtle and bold looks to suit any occasion. When appropriately applied, eyeliner pairs perfectly with eyelash extensions, offering a polished, long-lasting effect that keeps you looking glamorous all day. Some of...

As an experienced lash artist, you'll understand that work extends beyond applying stunning lash extensions. Your role in educating your clients on maintaining and caring for their lashes is as essential as the application itself! One of the most common challenges lash artists face is dealing with dirty eyelash extensions, which can compromise the appearance and longevity of the lashes and the health of the client's eyes and natural lashes. In this blog, I'll discuss practical, easy-to-follow tips for salon owners and lash artists to help you educate their clients on correct lash care. We'll also discuss practical techniques for managing dirty lashes and the importance of using quality lash products like Prolong Lash Cleanser. Educating Clients on the Importance of Lash...