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Everything you need to know about Client Retention

Have you ever had a client come in for a service and then disappear, never to be seen again? Have you lost a client to a competitor in your area? Have you wondered why that happened?  According to Adobe, repeat customers are nine times more likely to convert than first-time visitors. As a lash artist, if this study is anything to go by, you know how important it is to have a few loyal clients than acquire many new clients who don't come back. To grow your business, you must focus on giving your clients exceptional service and experience that would lead to client loyalty. So, how do you ensure your clients come back to you seeking your assistance and...

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Why your Lash Salon needs a website

When you start your lash business, you want to ensure you are taking the proper steps. First, of course, the standard advice would be to start your business pages on social media platforms to put your word across and reach out to a broader audience. But, while that is one of the most essential steps, the first step should be to start your website.  You may put the thought of having your business website on the backburner either because you think you are too early on in your business building to have a professional website. Perhaps you already have a large social media following and consider having a website as an additional cost. And sometimes, the idea of managing a...

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How to promote your lash business on social media

According to Sproutsocial, customers' prospects of buying from a brand they follow on social media is 57.5%? This statistic can be awakening, especially when running a small business also means you are juggling all aspects of the business, including lashing. Chances are, you are probably following the herd and posting the same social media, almost the same stuff everyone else is. Is it working for you? Are you able to engage your audience and generate revenue? Are you happy about your social media presence? Too many questions to answer, right? Before diving into this fascinating but labyrinthine world called social media, it is essential to have a roadmap ready. Your content needs to engage and stir desire in your potential...

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The importance of after-sale for Lash Salons

Shep Hyken, the award-winning customer service and customer expert (CX), quoted, “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” So, it’s no wonder that brands like Sephora, Amazon, Apple, and Netflix are some of the businesses that have tasted immense success because of their highly customer-focused business ideology. As a lash artist, you know the importance a loyal customer holds for your business. Considering your line of service, you want them to be your habitual customers who will stay with you in the future and be your business’s best spokesperson. So, your job as a lash business goes beyond just providing beautiful long lashes; your duty is to give...

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Handmade Fans Vs. Premade Fans: which one is best for your business?

Netflix or YouTube?, iOs or Android? Toast or Eggs? Just like the many questions that continue to have conflicting opinions, the biggest quandary a lash artist faces at some point in their lash career is whether to go with Handmade fans or Premade fans? Which is better? As controversial as it may sound, learning about them and how to efficiently use them in creating gorgeous Russian Volumes or Hybrid lashes to grow your business is what should matter. Let's delve deeper into these fans and know how they can help you build your brand and business. What are Handmade Fans and Premade Fans? Handmade fans are created by hand. Lash artists tweeze out a few lashes from the strip and meticulously...

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