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Your wedding day is an extraordinary occasion that requires meticulous planning to create a memorable experience you and your loved ones will remember and celebrate for a lifetime. The spotlight is on your every move, and the pressure to be the eye-catching center of attention for your special day is real. You'll want your elegance and confidence to radiate, and eyelash extension enhancements are a likely consideration to enhance your natural beauty.  If you're asking, “should I get eyelash extensions for my wedding day?” - Then you've come to the right place! In this blog, we will talk about essential factors to consider, allowing you to make an informed decision so that you wake up on your special day with...

If you are a lash artist, you know you are a part of an ever-growing cosmetic industry that is only going to bet bigger. According to the latest report by Techavio, the eyelash extension market is set to grow by US$ 496.83 million from 2021 to 2026 at a CAGR of 4.48%. Pretty exciting! Going by its popularity, it is needless to say that there will be an eyelash extension artist blooming in every nook and corner. So, how do you stand out as a lash artist or business? How do you make a potential client choose you among so many offering the same service in your area? Apart from your excellent lashing skills, you will also have to don...

Hello, I’m Matt from eComm Email, and I’m responsible for all the emails (newsletters, promotional material, reminders etc.) sent on behalf of Prolong Lash. I’ve been working closely with the team at Prolong for more than six years now, and when it comes to distributing high volumes of emails, there’s quite a lot I’ve learned along the way. Today I am here as I was lucky enough to have been provided the opportunity from the team to prepare a guest blog about Email Marketing for you all. So here we go! Alternatively, you can listen to Prolong Lash' podcast and join Jodi and Alicia as they chat with me, about effective email marketing tips for lash business owners:    Email Marketing can set your Lash Business...

So, you've decided it's time to go out on your own and set up a lash salon. Whether you're creating a cozy corner in your home or securing a fabulous rented or purchased space, we understand that this journey can feel a bit overwhelming. But fear not because we're here to guide you through one of the most crucial aspects of your lash business: creating an irresistible service menu with the perfect pricing strategy. In this article, we'll delve into the essential factors to consider when crafting your lash salon's menu. From organizing your eyelash extension services into enticing categories to ensuring your profitability, we'll cover it all. We'll also explore how to analyze your competition, pinpoint your ideal target...

If the 'Customer is King', then the 'Customer's Review' is gold. So, if you own a lash salon, you must make the most of your online presence, sharing excellent customer feedback for the world to see. We live in a time where Google is our anchor, and we are only a click away from unravelling the world around us. So, it won't be a surprise to learn that 90% of shoppers make their purchasing decisions based on online customer reviews and Google Star ratings. Needless to say, these favourable reviews not only rank positively with Google's algorithm to position you on the top of their page but are great at building your brand reputation and attracting an ever-proliferating clientele.  Let's...