Privacy
PRIVACY POLICY
Effective Date: 10/07/2025
This Privacy Policy is issued by Prolong Lash Pty Ltd (ABN 12 688 016 293), referred to as "we", "us", or "our". We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from the Prolong Lash™ store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, phone number and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email and SMS marketing (if applicable): With your permission, we may send you emails and SMS about our store, new products and other updates.
SECTION 2 - CONSENT
How do you get my consent?
When you provide Prolong Lash™ with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.
Withdrawing your consent will not affect your ability to make purchases from our store.
How do I withdraw my consent?
If after you opt in, you change your mind, you may withdraw your consent for Prolong Lash™ to contact you, or for the continued collection, use or disclosure of your information, at any time, by contacting us at info@prolonglash.com.au.
SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
We will never sell your personal information to third parties.
SECTION 4 - SHOPIFY
Our Prolong Lash™ store is hosted on Shopify Inc. They provide us with an online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.
By using our website, you (the visitor) agree to allow third parties to process your IP address in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.
Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service or Privacy Policy.
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links
When you click on links on our Prolong Lash™ store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer (SSL) technology and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 - COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt out of cookies or not.
_session_id, unique token, sessional – Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, persistent for 30 minutes from the last visit – Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day – Counts the number of visits to a store by a single customer
cart, unique token, persistent for 2 weeks – Stores information about the contents of your cart
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite – If the shop has a password, this is used to determine if the current visitor has access
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or territory of residence, or that you are the age of majority and you have given us your consent to allow any of your minor dependents to use this site.
SECTION 9 - CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
SECTION 10 - SMS DISCLOSURE
By agreeing to receive SMS, you consent to receive marketing text messages (e.g. promos, cart reminders) from Prolong Lash at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link where available.
QUESTIONS AND CONTACT INFORMATION
If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or want more information, contact our Privacy Compliance Officer at info@prolonglash.com.au.
You have the right to request access to personal information we hold about you and to request correction if any of it is inaccurate, incomplete or out of date. To do so, please contact us at the above email address.
At Prolong Lash™, we believe lash artists deserve more than empty promises.
That’s why every claim we make is backed by independent testing, global safety
certifications, and years of industry trust.
Here’s the science that proves why
Prolong Lash is the safest choice in lash aftercare.
Clinical & Safety Testing
Eye Safety
Ophthalmology Safety Study
How it worked
Under ophthalmologist supervision, our cleanser was tested on 30 participants over 14 days, including contact lens wearers and people with sensitive eyes. The diluted cleanser was tested around the eyes (including lash line and lash base, which border the ocular mucous membrane).
The results
No stinging, redness, watering, or burning was reported. Eye health examinations showed no changes to the eye surface or surrounding tissues.
Why it matters
The delicate eye area needs the strictest testing. Our cleanser passed with flying
colours.
Skin Compatibility
Dermatological Safety Testing
How it worked
Independent dermatologists applied Prolong Lash Cleanser onto volunteers' skin under controlled conditions. Over repeated applications, they monitored for any redness, dryness, itching, or irritation.
The results
Zero irritation was observed. Dermatologists confirmed the product was well tolerated across all skin types tested, including sensitive skin.
Why it matters
Most cleansers can trigger at least mild dryness or irritation in sensitive users; Prolong Lash Cleanser didn’t cause even a trace reaction.
Gold Standard Allergy Test
Human Repeat Insult Patch Test (HRIPT)
How it worked
In this internationally recognised trial, 71 participants wore small skin patches infused with the cleanser repeatedly over three weeks. After a rest period, they were re-exposed to check for delayed allergic responses.
The results
Not a single participant showed irritation or allergic sensitisation. While participants reacted to the positive control (a known irritant), none reacted to Prolong Lash, proving it is both non-irritating and hypoallergenic.
Why it matters
HRIPT is the toughest standard for allergy testing in cosmetics. Passing with a clean sheet means Prolong Lash is genuinely one of the safest lash cleansers available worldwide.
Microbiological Quality Testing
ISO 17516
How it worked
Every batch of Prolong Lash is tested to ISO 17516 standards, the strictest global rules for products used near the eyes and mucous membranes.
The results
Routine testing showed <100 CFU/g bacteria, yeast, or mould = essentially sterile.
Why it matters
This confirms the product is clean and safe at the time of manufacture and continues to meet international safety limits throughout its shelf life.
Preservative Testing
Preservative Challenge Testing
How it worked
Harmful microbes such as Staphylococcus aureus, Pseudomonas aeruginosa, Candida albicans,and Aspergillus brasiliensis were deliberately introduced to the cleanser.
The results
Within days, the product neutralised all microbes and returned to below detectable levels.
Why it matters
This proves the cleanser doesn’t just start safe, it actively defends against contamination if exposed during real-world use, protecting both clients and lash artists.
Global Compliance
AU/NZ Cosmetic Standards Compliant
Registered with AICIS (Australia) and compliant with New Zealand cosmetic regulations. This confirms the formula and labeling meet all local cosmetic safety requirements.
EU/UK Cosmetic Safety Compliant
EC 1223/2009, CPSR certified. Fully compliant with European and UK cosmetic laws. Backed by a Cosmetic Product Safety Report (CPSR) issued by a qualified assessor, verifying that every ingredient and the finished product are safe for use around the eyes.
FDA MoCRA Registered (US)
Registered under the Modernization of Cosmetics Regulation Act (MoCRA) with the U.S. FDA, confirming that Prolong Lash meets strict U.S. safety and reporting standards for eye-area cosmetics.
Vegan & Cruelty-Free
Certified to contain no animal-derived ingredients. Developed and tested without animal testing, aligning with global cruelty-free and ethical standards.
Prolong Lash Cleanser Ingredient Integrity
Naturally Derived Ingredients
Prolong Lash Cleanser is formulated with naturally derived surfactants and upporting ingredients, built around purified water and steam-distilled rose water. The surfactants were carefully chosen for their safety on the delicate eye area, making them both effective and gentle. Every individual ingredient has undergone rigorous safety assessments, ensuring that the final formula is not only clinically tested but also proven suitable for sensitive eyes and the lash line.
Steam-Distilled Rose Water
The delicate scent in our cleanser doesn’t come from added perfumes. It comes from real roses, extracted in the most traditional and natural way possible: steam distillation.
How It’s Made
1. Fresh rose petals are placed in a sealed copper still.
2. Steam passes through the petals, gently lifting out their natural oils and aroma molecules.
3. As the steam cools, it condenses back into water, carrying with it the essence of the roses.
The result is rose water. Nothing more than purified water + the natural water-soluble compounds from rose petals.
There are no added fragrances, no chemicals, and no alcohols. Just petals and water.
Oil-Free
The skin around the eyes is delicate, with meibomian glands that naturally produce oils to protect the tear film and maintain comfort. Adding excess oil from cleansers can disrupt this balance, leaving eyes feeling greasy, heavy, or blurred. By being oil-free, Prolong Lash Cleanser provides a fresh, weightless clean that feels comfortable on the eyes while still being safe for daily use. It also reduces the chance of pore congestion or irritation along the lash line, making it ideal for sensitive clients.
pH Balanced
Prolong Lash Cleanser is pH balanced at 7, which is the natural neutral point on the pH scale. This balance means the cleanser is gentle on both the skin and the eye area, avoiding the stinging or dryness that can happen with products that are too acidic or too alkaline. By sitting at this neutral point, the formula feels comfortable with every use while still effectively cleansing lashes and the lash line.
