“When I dreamt of Prolong Lash, I wanted it to be a place where everyone thrived.”
The Journey
The Original Oil-Free Lash Cleanser, Born in Australia and Backed by Science
Prolong Lash™ began in a small Australian lash salon with one big idea: aftercare should be just as important as the lash extensions themselves. Created by lash industry pioneer Kerry Wood, Prolong Lash was developed to fill a real gap in the market: a safe, effective cleanser made specifically for lash extensions.
“In the early days, I was constantly frustrated by the lack of proper lash aftercare. So I worked with a cosmetic chemist to create what didn’t exist yet...a cleanser that lash artists could trust, and clients would actually love using,” says Kerry Wood, Founder.
Since launching in 2009, Prolong Lash has grown from a local solution into a global standard, stocked by salons in over 65 countries. But its heart remains proudly Australian.
“We had it in the salon without even a label on it. And we just worked out over a period of time that it worked. It just worked. It did what we wanted to do. The aim was for it to extend the life of the extensions and make the life of lash artists easier and increase their efficiency in the salon. So, they were saving about 15% of their time on a full consultation by reducing that clean-up time.”
Seeing just how well it worked, it was clear that they had to launch their cleanser to the market.
The Prolong Lash Cleanser Concentrate is the very first lash cleanser for eyelash extensions developed fit-for-purpose for the eyelash industry to help support and extend the life of lash extensions while protecting natural lash health.
Created by Lash Artists, for Lash Artists
Prolong Lash isn’t a private-label cleanser rebranded for the lash industry. It was developed by lash professionals who understand retention, client comfort, and the need for a high-performing, safe product that works with lash extensions, not against them.
Every product in the range is designed to deliver visible results and long-term trust.
“We focus on creating the safest, most effective lash aftercare first, and we market it second. There’s no need for marketing spin when your product is clinically tested, backed by certifications, and recommended by professionals worldwide.” - Alicia Phoenix, Owner & CEO
Why Lash Artists Across Australia Choose Prolong Lash
- Formulated in Australia and meets all local cosmetic labelling requirements
- Ophthalmologist tested for use around the delicate eye area
- Boosts retail revenue, many salons report it as their most reliable aftercare upsell
- Clinically tested formula developed with professional cosmetic chemists
- Loved by lash artists for improving client retention and hygiene
- Oil-free, Vegan, and pH Balanced
- Gentle and pH-balanced, ideal for daily use around the eyes
- Now available in Chemist Warehouse nationwide
Our Promise...
Oil-free. Vegan Friendly. Proven to perform.
Prolong Lash is committed to helping you deliver exceptional lash retention and client care. Backed by science, trusted worldwide, and made right here in Australia.
Meet The Team
Alicia is the proud owner of Prolong Lash™ and the marketing driver behind its global presence. With a career in the lash industry spanning back to 2007, Alicia brings deep expertise as a former lash artist, salon manager, and trainer...and yes, she still picks up the tweezers for the occasional set, just for the love of it. A mum of three young children and four much-loved pets, Alicia is deeply committed to creating a brand and workplace that’s both family-friendly and forward-thinking. Her vision continues to shape Prolong Lash into a business built on innovation, integrity, and the kind of support that empowers lash professionals around the world.
Alicia Phoenix Owner & CEO
Kerry Wood is the visionary founder of Prolong Lash™, the brand that revolutionised lash extension aftercare. A true pioneer in the lash industry, Kerry developed the original Prolong Lash Cleanser after identifying a major gap in the market: safe, effective, and lash-safe aftercare. Her commitment to quality and innovation laid the foundation for what is now the world’s most trusted lash cleanser, used and loved by professionals in over 65 countries. With a relentless drive to solve real problems for lash artists and their clients, Kerry built Prolong Lash from the ground up. Her legacy lives on in every bottle and continues to inspire the team to uphold the same high standards of care, science, and support that she established from day one.
Kerry Wood Founder
Adelle has been with Prolong Lash since 2020 and is our hard-working E‑Commerce & Operations Manager. She works closely with the CEO and Partners and is the backbone of all things technology & logistics. She has had the privilege of working in all company areas, loving the team and the fast-paced environment, but not as much as she loves her fur baby, Bailey.
Adelle Whiteway Customer Service & Operations Manager
Judy joined the Prolong family in 2018, bringing over 20 years knowledge in Customer Service and Operations. Working from the ground up, she learned the Prolong Lash business while building rapport with customers and suppliers. Swept up in the Prolong Lash family's passion and drive, she loves seeing the company grow while being part of such a dynamic team. Judy keeps the Prolong Lash office working like a well-oiled machine. From accounts and administration, she is across all the goings-on. Although Judy is like an "office mum" to the Prolong Team…at home, she is a busy grandma 3 energetic grandkids and loves to spend time relaxing by honing her knitting skills.
Judy Casey Office Administrator
Jess is all-things digital marketing, social media, and communications all-rounder who may or may not have a slight matcha latte addiction. Alongside a vibrant marketing team, she handles content creation and makes sure that our marketing channels stay fresh and in tip-top condition, just like how we want your lash aftercare routine to be.
Jess Magdalena Marketing Assistant
The Benefits.
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ProtectProtect your natural lash growth cycle, while reducing the risk of follicle infection.
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ProlongUsing Prolong Lash Cleanser twice daily is proven to extend the lifespan of eyelash extensions.
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MaintainEyelash artist have less clean up to do at infills, leaving them more time to apply new lashes.
The Safest Lash Cleanser...Backed by Science
our promise
Our Eyelash Extension Cleanser is not just trusted, it’s proven:
Ophthalmologically tested: independently verified as safe for use on the eyes
Dermatologically tested & hypoallergenic: gentle on even the most sensitive skin
HRIPT (Human Repeat Insult Patch Test): confirms hypoallergenic and non-irritating status
Ocular tolerance testing: specific to irritation and sensitivity around the eyes
Microbiological stability testing: ensures the formula remains safe and uncontaminated throughout its shelf life
AICIS registered (Australia), FDA MoCRA compliant (USA), and fully compliant with UK/EU Cosmetic Products Regulations: meeting strict international cosmetic laws
Made with natural ingredients: featuring steam-distilled rose water, produced through a gentle process that captures the plant’s natural purity. We never add synthetic fragrance, ensuring a soothing, non-irritating cleanse. No added fragrance. Nothing to hide.
When you choose Prolong Lash™, you’re choosing the world’s most tested, trusted, and safest lash cleanser – backed by science, designed for professionals, and loved by lash wearers everywhere.
