“When I dreamt of Prolong Lash, I wanted it to be a place where everyone thrived.”
The Journey
The Original Oil-Free Lash Cleanser, Born in Australia and Backed by Science
Prolong Lash™ began in a small Australian lash salon with one big idea: aftercare should be just as important as the lash extensions themselves. Created by lash industry pioneer Kerry Wood, Prolong Lash was developed to fill a real gap in the market: a safe, effective cleanser made specifically for lash extensions.
“In the early days, I was constantly frustrated by the lack of proper lash aftercare. So I worked with a cosmetic chemist to create what didn’t exist yet...a cleanser that lash artists could trust, and clients would actually love using,” says Kerry Wood, Founder.
Since launching in 2009, Prolong Lash has grown from a local solution into a global standard, stocked by salons in over 65 countries. But its heart remains proudly Australian.
“We had it in the salon without even a label on it. And we just worked out over a period of time that it worked. It just worked. It did what we wanted to do. The aim was for it to extend the life of the extensions and make the life of lash artists easier and increase their efficiency in the salon. So, they were saving about 15% of their time on a full consultation by reducing that clean-up time.”
Seeing just how well it worked, it was clear that they had to launch their cleanser to the market.
The Prolong Lash Cleanser Concentrate is the very first lash cleanser for eyelash extensions developed fit-for-purpose for the eyelash industry to help support and extend the life of lash extensions while protecting natural lash health.
Created by Lash Artists, for Lash Artists
Prolong Lash isn’t a private-label cleanser rebranded for the lash industry. It was developed by lash professionals who understand retention, client comfort, and the need for a high-performing, safe product that works with lash extensions, not against them.
Every product in the range is designed to deliver visible results and long-term trust.
“We focus on creating the safest, most effective lash aftercare first, and we market it second. There’s no need for marketing spin when your product is clinically tested, backed by certifications, and recommended by professionals worldwide.” - Alicia Phoenix, Owner & CEO
Why Lash Artists Across Australia Choose Prolong Lash
- Formulated in Australia and meets all local cosmetic labelling requirements
- Ophthalmologist tested for use around the delicate eye area
- Boosts retail revenue, many salons report it as their most reliable aftercare upsell
- Clinically tested formula developed with professional cosmetic chemists
- Loved by lash artists for improving client retention and hygiene
- Oil-free, Vegan, and pH Balanced
- Gentle and pH-balanced, ideal for daily use around the eyes
- Now available in Chemist Warehouse nationwide
Our Promise...
Oil-free. Vegan Friendly. Proven to perform.
Prolong Lash is committed to helping you deliver exceptional lash retention and client care. Backed by science, trusted worldwide, and made right here in Australia.
Meet The Team
Alicia has been part of the lash industry since 2007, with experience as a lash artist, salon manager, and trainer before joining Prolong Lash and spending six years leading the company’s marketing direction. Today, as Owner and CEO, she brings that hands-on industry experience together with a strong understanding of business, branding and what lash professionals need to grow. Alicia is always looking at what’s next for Prolong Lash, from new ideas and better ways of working to how the business can continue supporting the professional lash community as the industry evolves. Away from work, Alicia is a mum of three young children and four much-loved pets, so creating a forward-thinking business where people can grow without losing sight of life outside work matters to her too.
Alicia Phoenix Owner & CEO
Kerry founded Prolong Lash after experiencing firsthand one of the early lash industry’s biggest challenges: the lack of purpose-designed aftercare for eyelash extensions. What began as solving a practical problem in her own lash salon ultimately became a brand used by lash professionals around the world. Today, Kerry remains actively involved in Prolong Lash as Founder and Strategic Business Advisor. With 25 years of professional change-management experience alongside her lash-industry background, she brings a naturally questioning perspective to the business, always looking at what is changing, what could be done differently and where the next opportunity may lie. Kerry still loves a good problem to solve and is rarely short of a new idea, particularly when it challenges the team to think beyond the way things have always been done.
Kerry Wood Founder & Strategic Business Advisor
Adelle has been part of Prolong Lash since 2020 and today manages the e-commerce and operational systems that help keep a growing international business moving. With a Bachelor’s degree in Business and experience across almost every area of Prolong Lash, she has played a hands-on role in expanding the company’s operations across the USA, Canada, New Zealand, and the UK. From e-commerce and reseller operations to fulfillment, suppliers, manufacturing coordination, and the systems behind the scenes, Adelle is often the person working out what actually needs to happen to turn a business idea into something that works in practice. She thrives on the variety and fast pace of Prolong Lash and loves being part of a team where there is always something new to solve. Although anyone who knows Adelle also knows there is one very important priority outside the operational plan: her much-loved fur baby, Bailey.
Adelle Whiteway Customer Service & Operations Manager
Judy joined Prolong Lash in 2018, bringing more than 20 years of experience in customer service and operations. Today, she looks after supplier accounts and office administration, helping keep the day-to-day workings of Prolong Lash organised and running smoothly. Over the years, Judy has developed strong relationships with both customers and suppliers and built the kind of company knowledge that comes from knowing what is happening across almost every corner of the business. Around the office, though, her unofficial role is just as important: office mum. She is often the person keeping everyone organised, looked after and occasionally in line. At home, Judy swaps the Prolong Lash team for another busy role as grandma to three energetic grandchildren. When she gets a quiet moment, you'll often find her relaxing with her knitting.
Judy Casey Office Administrator
Phuong joined Prolong Lash in 2026 as our Marketing Assistant, bringing previous agency experience in social media, content planning and design. Today, she helps bring Prolong Lash to life across Australia, the USA and Canada through email marketing, social content, advertising creatives, video editing and digital imagery. Creative and naturally curious, Phuong loves experimenting with new ideas and finding different ways to make content both visually engaging and effective. She has also developed a particular interest in AI-assisted creative tools and enjoys exploring how new technology can support and improve the content she creates. Behind the screen, Phuong is always learning and refining her skills. Away from it, she's usually out walking, café hopping or discovering another food place to try.
Phuong Nguyen Marketing Assistant
The Benefits.
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ProtectProtect your natural lash growth cycle, while reducing the risk of follicle infection.
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ProlongUsing Prolong Lash Cleanser twice daily is proven to extend the lifespan of eyelash extensions.
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MaintainEyelash artist have less clean up to do at infills, leaving them more time to apply new lashes.
The Safest Lash Cleanser...Backed by Science
our promise
Our Eyelash Extension Cleanser is not just trusted, it’s proven:
Ophthalmologically tested: independently verified as safe for use on the eyes
Dermatologically tested & hypoallergenic: gentle on even the most sensitive skin
HRIPT (Human Repeat Insult Patch Test): confirms hypoallergenic and non-irritating status
Ocular tolerance testing: specific to irritation and sensitivity around the eyes
Microbiological stability testing: ensures the formula remains safe and uncontaminated throughout its shelf life
AICIS registered (Australia), FDA MoCRA compliant (USA), and fully compliant with UK/EU Cosmetic Products Regulations: meeting strict international cosmetic laws
Made with natural ingredients: featuring steam-distilled rose water, produced through a gentle process that captures the plant’s natural purity. We never add synthetic fragrance, ensuring a soothing, non-irritating cleanse. No added fragrance. Nothing to hide.
When you choose Prolong Lash™, you’re choosing the world’s most clinically tested lash cleanser, trusted by professionals worldwide and backed by science.
