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  Not every professional can say they love their job. As a lash artist, you know you are one of those professionals who loves and takes pride in a job done well. However, one of the most awkward moments you may face as a lash entrepreneur is bumping up the prices for your services. Your clients have been loyal patrons, and you may feel uncomfortable talking numbers with them. However, as a business owner, it is only fair to ensure you are leveraging your excellent service, brand value, time, and effort in the best way possible. You need to factor in specific components to ensure you benefit from your business and maintain your work-life balance.    Why should you increase...

Lash extensions are a godsend for those who want the quickest and surefire way to look put together, even on a rushed morning. Despite being a luxurious beauty treatment, eyelash extensions are growing in popularity, and the desire to have them is becoming a practical solution to feeling confident and beautiful every day. However, it is the aftercare that can be the real catch that many need to be made aware of. Not wanting to spend extra money to buy the right products on top of the price of lash extensions can be the usual dilemma many faces. The repercussions of this decision can be the classic case of "Penny wise pound foolish." Settling in with baby shampoo to wash...

  Aging is inevitable, and so is the appearance of wrinkles; however, looking after yourself should always top your list regardless of your phase of life. Here we talk about prioritising your skin health, as healthy skin is a sign of your overall health.   When talking about skincare, you should start your treatment focusing on your eye area. Do you know why? Because structurally speaking, the skin around our eyes is thinner than the rest of our body, it also has fewer oil glands. As a result, it lacks fats which means it is less flexible and more prone to environmental stressors like UV rays, wind, and pollution, making it dry and crease over time.   Therefore, introducing an...

  Eyelash extensions are one of the most liberating beauty evolutions for women who have always aspired to have long, beautiful lashes. The various lash styles available can confuse you. Just like dressing right for each body type, understanding your facial features and eye shape will clarify what lash style will enhance your looks. Two of the most popular lash styles are Cat eyes and Doll eyes. As cliched and self-explanatory as these two styles sound, it is worth knowing more about the difference between their application, the recommended eye shapes for them, how to look after them, and who you could take inspiration from. Here is a lowdown on Cat eyes Vs. Doll eyes.    Get to know the...

The last few years haven't been easy on any of us, and rumours rife with impending recession warnings can be worrisome for entrepreneurs. However, according to several economic forecasts and reports, Australia may be able to escape the global slide into recession. As a lash entrepreneur, you may have just emerged from the financial crisis of the pandemic, and the current uncertainty may not be any consolation to you. We won't be surprised if the news of an economic downturn is already making you nervous and apprehensive about the future of your business.  Here we discuss why being in the beauty business gives you an upper hand and understanding the nitty-gritty of recession-proofing your business by retailing your products as...