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As Lash Artists, our job extends far beyond just applying eyelash extensions. To stand out from the competition and provide excellent customer service, it’s important to ensure our clients understand the correct eyelash extension maintenance and aftercare. One of the best ways to educate your clients is by providing them with eyelash aftercare cards, a simple yet powerful tool that will act as a prompt in helping them learn all essential lash care tips after they leave the salon. In this blog, I’ll discuss the best way to design eyelash aftercare cards that are informative and visually appealing. I'll cover the key elements to include, design considerations, and how to ensure your cards leave a lasting impression on your clients. Why...

With the new year just around the corner, now is the perfect time to freshen up your salon’s marketing strategy. Whether it’s fine-tuning your Lash Business Plan or revamping your social media presence , there are plenty of ways to set yourself up for success. Here, I’m sharing some practical tips to help lash salon owners plan ahead, boost their brand, and keep customers coming back. You can also tune in to our podcast for an insightful conversation with CEO Jodi Harrison and Head of Marketing Alicia Phoenix, where they break down actionable steps and expert advice to help lash salon owners craft a winning marketing plan for 2025: How to Plan a Winning Marketing Strategy for Your Lash Business 1....

As an experienced lash artist, you'll understand that work extends beyond applying stunning lash extensions. Your role in educating your clients on maintaining and caring for their lashes is as essential as the application itself! One of the most common challenges lash artists face is dealing with dirty eyelash extensions, which can compromise the appearance and longevity of the lashes and the health of the client's eyes and natural lashes. In this blog, I'll discuss practical, easy-to-follow tips for salon owners and lash artists to help you educate their clients on correct lash care. We'll also discuss practical techniques for managing dirty lashes and the importance of using quality lash products like Prolong Lash Cleanser. Educating Clients on the Importance of Lash...

As Lash Artists, our role extends beyond the artistry of applying lash extensions. We are also responsible for building trusting relationships with our clients and guiding them toward the best aftercare routines to ensure their lashes remain stunning and healthy. It's a common misconception that clients automatically know the best practices for lash aftercare, including which products to use and why. However, my experience as a seasoned Lash Artist has shown otherwise. Recommending the right products and routines isn't just about selling; it's about ensuring your clients' lashes stay in pristine condition between refills. In this guide, I'll discuss the key criteria for selecting the best eyelash extension shampoo for your salon and clients and recommend a Lash Shampoo that not only meets but...

Effective branding and marketing strategies are crucial for standing out in the increasingly competitive world of eyelash care products. One of the most influential yet often overlooked elements is the label design for beauty products. Let's delve into the significance of well-designed lash shampoo labels and their role in elevating your brand's presence in the market. By understanding how label design influences consumer perception and purchase decisions, you’ll gain valuable insights to enhance your branding and marketing efforts. Join our CEO, Jodi Harrison, and Head of Marketing, Alicia Phoenix, for an exciting chat on how lash shampoo labels can transform your brand! Learn their top tips for creating eye-catching labels that not only elevate your product but also build lasting trust with...