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Effective branding and marketing strategies are crucial for standing out in the increasingly competitive world of eyelash care products. One of the most influential yet often overlooked elements is the label design for beauty products. Let's delve into the significance of well-designed lash shampoo labels and their role in elevating your brand's presence in the market. By understanding how label design influences consumer perception and purchase decisions, you’ll gain valuable insights to enhance your branding and marketing efforts. Join our CEO, Jodi Harrison, and Head of Marketing, Alicia Phoenix, for an exciting chat on how lash shampoo labels can transform your brand! Learn their top tips for creating eye-catching labels that not only elevate your product but also build lasting trust with...

This is a must-read topic for all Lash Artists and Lash Entrepreneurs! Over the past decade, the eyelash extension industry has experienced phenomenal growth, with eyelash extension popularity becoming an essential part of beauty routines for millions of women worldwide. Having been in this industry for 18 years, I've seen it all—from the rise of lash extensions to strip lashes and the introduction of magnetic lashes, even serums that promise longer fuller lashes. The explosion over that period in the number of businesses providing training, salons opening, suppliers setting up, and aftercare providers has been nothing short of extraordinary. However, as with any thriving industry, there's a point where industry growth stabilizes, leading to questions about its sustainability. This question...

If you’re embarking on a career as a Lash Artist building your lash business, you’ll likely be researching the market and learning from industry experts. You’ll discover that delivering top-notch customer service is key to becoming a recognized Lash Master in the industry. When getting started, you will need to choose equipment and supplies that do your work justice and reassure your clients of the quality of your products and service. As a seasoned Lash Artist with a wealth of experience, having performed thousands of new lash applications, I’ve curated a list of must-have items for new Lash Artists. This guide, backed by my extensive experience, is not just designed but crafted to provide you with the guidance and support you need to navigate...

Having embarked on my own journey of building a Lash Business in 2006, the significance of mentorship resonates deeply with me. As a newbie to the industry at that time, support for newcomers was scarce, owing to the industry's infancy. However, fast-forward to today, the landscape of the lash world has expanded exponentially. The global network of Lash Artists and Professionals is a testament to the overwhelming generosity of individuals willing to share their hard-earned knowledge and expertise with their industry peers through social media, forums, conference events, and lash mentorship programs. Whether you're a newcomer finding your footing as a Lash Artist or a seasoned Lash Artist, your growth journey is a constant learning journey that can be both exhilarating and...

If your goal is to expand your lash salon team, that can be daunting, especially if you lack experience in managing teams. However, fear not! With over 17 years of experience as a Lash Artist and business owner, I'm here to share my hard-earned wisdom. I will guide you through the crucial must-dos of establishing and running a successful lash business. I’ll also offer some insight into the recruitment strategy implemented successfully in our own lash salon. Picture this: You’ve already achieved your first goal of becoming a talented Lash Artist operating from your own salon space. Your next goal is to activate your growth strategy and expand your business by growing your team. If this resonates with you, then buckle up...