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Mistakes to Avoid When Growing Your Lash Business

After a few years (or months) managing your home-based salon, being a mobile lash artist, or working in someone else's space, you have come to the point of finally fulfilling your dream of growing your lash business. After all, there are only so many clients you can physically lash in a day, and if you want to make seven figures soon, you will need some planning.   With that in mind, in this blog, you will learn how to expand your vision and reach by avoiding  some "what not to do's” when growing your lash business. Let's get started! 1. Not having a financial plan  We always emphasize how working smarter is always better than working harder. Here is an excellent...

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A Guide to Managing Realistic Client Expectations for Eyelash Extensions

Lash extensions have become increasingly popular in recent years. They can make your clients feel more confident, glamorous, and beautiful. However, as lash artists, we quickly learn that most clients have a preconceived idea of how their lash extensions will look at the end of their application.    Their perception may have come from seeing lashes on a model in a magazine, seeing a friend's lashes, or having lashes done by you or someone else they know. That's why you must set realistic expectations with your clients to ensure they leave your salon feeling satisfied with the results.  In this article, we’re sharing some helpful ways to help manage realistic client expectations for their lash extension experience, so you can both...

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Why you should create an authentic relationship with your lash extension clients

It's a generally known fact that it's easier to keep a customer than obtain a new one. It isn't any different in the Eyelash Extensions Industry, especially if your clients want to keep their lashes always looking fabulous. So the big question is: how can you create a deep connection with your clients, making them loyal to your business? We all know that talking about service details and pricing is essential, but you need care and genuine interest in the customer to ensure long-term loyalty, revenue, and so much more. It is crucial to connect with clients personally, and this doesn't mean small talk; this adds little value to the conversation! Instead, go above and beyond, learn about their outside...

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Essential Winter Care Tips for Your Lash Extensions

Winter is a time that calls for hot cups of tea/coffee, snuggles, and the warmth of a fluffy blanket. One can allow themself to be their lazy best during this time of the year. While slacking and procrastinating may seem easier this season, dreary weather and sunless sky can have an effect on your mood, your skin, and, more importantly, your lash extensions if you do not look after them. It is integral to understand that looking after your skin will directly affect your lash health, especially if you have lash extensions.  Our skin deserves our attention, and your beautiful lashes need to be looked after if you still want to wake up on wintery mornings looking fresh. After all,...

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How to choose the right eyelash extension style for you

  Eyelash extensions are all the rage; by the looks of it, this trend is not slowing down. Imagine waking up to beautiful long lashes every day without any beauty hacks. It seems too good to be true. Lash extensions are a great addition to your beauty regime despite their upkeep. So, you are on the right track if you are considering getting those beauties. However, with all the different lash styles available, you must know what suits you. Here are some of the lash extension types and styles you need to be mindful of to make an informed decision.    Eyelash Extension types    Russian Volume     Russian Volume may be suitable for you if you want your...

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