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A continuous and reliable revenue stream is a dream for any lash entrepreneur. However, it may not be an easy goal if you are unsure how to grow your business. You may have noticed so many companies you seek a service from offer memberships. Well, this marketing tool is not new, but underestimating the power of a client membership/loyalty program can do your business a significant disservice. Here is a comprehensive guide on how a membership program can be a great marketing tool for your lash salon.   What is a lash salon membership? “Know what your customers want most and what your company does best. Focus on where those two meets,” quoting marketing expert and author Kevin Stirtz; think of a lash...

As an established lash artist, we are sure you know the importance of improving and idealising new strategies for your lash business. After all, the lash industry is booming, and the competition is big, so it's necessary to consider different ways to stand out from the crowd.  There are several ways to get the attention of customers. You can provide the best aftercare kits, have a unique retail space, use only the best lash products, have a beautiful instagrammable place at your salon… But what if we told you there is another good (and profitable) measure you can take? Have you ever considered adding more services to your lash studio? If not, you are reading the right blog. If you have...

"Leaders are made, they are not born. They are made by hard effort, which is the price we all have to pay to achieve any goal that is worthwhile." – Vince Lombardi, coach. Many may think becoming a lash artist is just another job in the beauty business, but what is rarely talked about is the practice, perseverance, and precision the job demands to be successful. As a lash artist, you will discover that the journey may not start as you anticipate. You will learn many traits as you go, and the more passionate you are about lashing, the better you will be able to effectively work your way forward to being the brand you want to be. Here are some...

The joy and pride a lash artist experiences while doing lashes is unmatchable. If your business is growing and attaining new heights of success, it is also a testimony to your excellent lashing skills and business acumen. However, while as a lash artist, you love what you do, filing taxes can have quite the opposite effect on you. It can be a 'taxing' job during that time of the financial year when you need to get those numbers crunching to ensure you are claiming for the correct expenses to get maximum return. While a certified tax accountant should be the expert you ought to seek, understanding what and how to file your claims as a lash artist is equally integral....

What is your worst nightmare as an eyelash artist? The typical answer is usually "dirty lashes." Yep, we feel your pain. Nothing breaks our hearts more than repeatedly explaining to clients how essential lash aftercare is and noticing that our efforts have gone to waste. It can be a challenging job, but you must ensure that your clients are looking after their lashes. After all, it's better for you and them when they come back with extensions still on. And now is the tricky part: how can you make them take eyelash aftercare seriously? Sometimes recommendations aren't enough, so you need to offer them aftercare kits. Surprisingly, many lash artists don't realise how aftercare kits can be a BIG ally....