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As a lash artist, you may think your job simply comes down to doing excellent lashes to grow your business. But in a world driven by social media, not having an active social presence for your business is dropping the ball and hindering your path to success. With the ever-evolving content on social media, the most engaging drivers now are videos. They are accessible, engaging, and easier to assimilate ideas. So, let's explore the power of videos for your business and how to plan and execute them. How can videos be used in your lash business?  As a lash business, videos can be a great way to build your brand, create awareness of your business, educate clients and staff, and...

As a dedicated lash extension artist, have you ever worried about the reasons why lash clients are not coming back? While it's crucial to cultivate a loyal clientele to ensure the long-term success of your business, it's not uncommon for new lash clients to try your services once and never return. To enhance your client retention rate, it's essential to understand the reasons behind this phenomenon and implement effective strategies to address these issues. In this blog, I will explore the various factors that may cause new lash clients not to return, along with solutions to help tackle these challenges. 8 Reasons Why New Lash Clients Ghost and How to Stop It 1. Inconsistent Communication Effective communication is the cornerstone...

As Lash Artists, our expertise extends beyond the art of lash application to cultivating trusting and loyal relationships with our clients. Beyond mastering lash artistry, we also play a crucial role in guiding clients toward the optimal aftercare routine for maintaining stunning lashes and nurturing their skin. It's often easy to assume that clients inherently know best practices for aftercare, but my experience as a seasoned Lash Artist has proven otherwise. Recommending the right products and routines isn't just about selling stuff—it's about ensuring your clients' lashes stay put and their skin stays happy and healthy. Plus, when they see how much you care, they'll return for more of your magic! Adhering to an excellent aftercare routine is often easier...

Lash extensions are a beauty trend that's here to stay. They offer a convenient and glamorous way to enhance your natural lashes, giving you that look you've always dreamed of. With an array of lash extension styles to choose from, it's important to understand what each style is and how they can complement your unique features. In this blog, we'll explore some of the most popular lash extension styles, including Anime, Wet Look, M Curl Fox Eye, Brown Lash Extensions, Wispy, and the Natural Look. Let's dive in! 1. Anime Lash Extensions They've become popular in the beauty world thanks to their distinct and eye-catching features. You might have spotted these trending lash extensions on platforms like TikTok. What sets them apart...

Have you noticed that having a good skincare routine has become one of the biggest internet trends in recent years? People talk about their routines, acids, and go-to serums on Twitter, Instagram… it’s all over the place. Don’t get us wrong, taking care of the skin is a MUST, but today we want to discuss eyelash care routine.   Yep, you read it right. Your lashes also need special attention. It is believed healthy eyelashes are a window to your overall health, but if you follow statistics, it is one of the most ignored beauty routines.  Thank goodness for eyelash extensions; in recent times, those who have always aspired to have long, fluttering lashes are much more educated about the importance...