As a lash technician, we quickly learn that most clients have a preconceived idea of how their lash extensions will look at the end of your application. Their perception may have come from them seeing lashes on a model in a magazine, seeing a friend’s lashes, or having lashes done by you or someone else that they know. Building a client assessment model will help manage your client’s expectations, resulting in a higher level of client satisfaction and a lot less stress and rework you. Engaging your client in discussion about the result prior to commencing the lash application will give you a much better chance of meeting their expectations. When describing what they want, clients will use words like “not...
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Eyelash enhancements were pioneered in 1916 when wig makers created strips of finely woven human hair to accentuate the eyes for black and white films. Later developing into individuals or clusters in the 1960s, the early 2000s revolutionised lashes with the introduction of individual, semi-permanent extensions that could provide up to 60 days duration.
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This is a dilemma that many of us face when we’re overworked but see the opportunity to grow. We might be experienced at running our own client base, but that doesn’t mean that we will make great business leaders. I liken small 3-5-person salons to miniature corporations; you need all the processes of a large organisation without the overheads. We’re not all great at everything so when you’re building your team there’s a delicate balance on where to spend your hard-earned cash. It’s not just about finding great lash techs but also finding people that can fill that skill set gap you have. Your growing business will need skills in Finance, Marketing, Communications, Social Media, Web and Content Management, Photography,...
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