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Maintaining the beauty and health of your eyelash extensions is an essential part of our daily regimen. Prolong Lash Cleanser, designed specifically for eyelash extensions, plays a crucial role in preserving your lashes and keeping them squeaky clean. Whether you're a devoted enthusiast of eyelash extensions or a seasoned beauty professional, you are undoubtedly aware of the significance of maintaining clean lashes. In this blog, we're about to unveil the unique qualities of our remarkable Prolong Lash Cleanser, helping you to grasp what sets it apart. You'll soon become a trusted expert on this outstanding product that not only enhances the beauty of your lashes but also elevates your business to new heights. Prolong Lash Cleanser: Gentle but Effective Cleansing An...

As a lash artist, you can't emphasize enough the importance of keeping eyelashes clean for your clients. Let's face it, an abiding client and an effective cleanser make all your hard work count. Not to disregard the fact that recommending an efficacious cleanser to your clients is also as crucial a part of your customer service as your reputation as a trusted authority in your field.  Remember, you may have chosen to become a lash artist out of your love for the art, but now you are also an entrepreneur, and finding innovative and intelligent ways to grow your business should be part of your business growth strategy. Creating your own lash cleanser is one of the most creative ways...

Sunscreen is a staple in many people's daily skincare routines, and for good reason. Its protective benefits against UV rays are undeniable. However, for those who've adorned themselves with the beauty of eyelash extensions, a pressing question may arise: can sunscreen damage my eyelash extensions? While the simple answer is “No” sunscreen will not damage your extensions, we'll explore the potential impacts of sunscreen and eyelash extensions, shedding light on the possible side effects of exposing extensions to sunscreen and offering advice to ensure your lashes remain not only fabulous but also safeguarded from potential damage. Understanding Eyelash Extensions Before looking into the effects of sunscreen on eyelash extensions, let's briefly understand what eyelash extensions are. Eyelash extensions are individual...

  View this post on Instagram A post shared by Lash + Business Education and Events (@internationallashmasters)   Oh, the Gold Coast. Amazing beaches, hot weather, breathtaking views… does it get any better than that? Yes, it does. This year, International Lash Masters invites all Aussie lash artists to attend the 2024 Gold Coast Lash Conference. This is your chance to elevate your eyelash extension skills and take your lash business to new heights! The event will happen on March 10th at The Star Grand Ballroom, and you can expect a day filled with unparalleled learning opportunities, networking, and exclusive insights into the world of lash extensions and beauty entrepreneurship. 4 reasons why you can’t miss the 2024 Gold Coast...

Apart from your flawless lashing skills, to be a successful lash artist, you also need to be a smart lash entrepreneur. Marketing your lash salon, as we all know, is key to getting the word around, and if you haven’t started marketing your business yet, there’s no better time to start than the present..  However, having a bad marketing strategy is even more detrimental than a non-existent marketing plan. Because let’s face it, even if you’ve just started your marketing journey or have been in the game for a while, there  may be certain tactics or areas causing your business more harm than anticipated. In this article, we’re taking a deeper look at some of the biggest marketing mistakes you can...