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Eyelash Extensions vs. Lash Lifts: Which One Should You Choose?

When it comes to enhancing our natural beauty, the eyes have always been a top priority for so many women. Two popular options, eyelash extensions, and lash lifts, are widely sought-after when considering achieving fuller and more defined lashes. Both procedures offer different results and cater to different needs. Whether you're looking for long, voluminous lashes or more natural enhancements, both techniques can instantly transform your appearance and boost your confidence. In this blog, we'll explore the unique benefits and considerations of both eyelash extensions and lash lifts to help you decide which option is best for you. Eyelash Extensions Eyelash extensions have the versatility to create instant subtle, or dramatic beauty, offering both length and volume to enhance your...

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5 Ways to be an Accessible Eyelash Salon

If you operate a lash salon or any type of business, chances are you've tried different ways to help attract new customers and increase your sales.  But have you wondered if you are making it easy and welcoming for clients from every walk of life to come to you? Or is your salon in need of some tweaks to make your client's experience more inclusive?  According to World Health Organization, approximately 15% of the world population has a disability. That's around 61 million adults in the US alone who experience physical impairment, intellectual disability, deafness, mental limitations, or other forms of disability. Despite how common disabilities are around the world, many businesses fail to accommodate the varying needs of these...

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A Bride's Guide to Wedding Lash Extensions

Your wedding day is an extraordinary occasion that requires meticulous planning to create a memorable experience you and your loved ones will remember and celebrate for a lifetime. The spotlight is on your every move, and the pressure to be the eye-catching center of attention for your special day is real. You'll want your elegance and confidence to radiate, and eyelash extension enhancements are a likely consideration to enhance your natural beauty.  If you're asking, “should I get eyelash extensions for my wedding day?” - Then you've come to the right place! In this blog, we will talk about essential factors to consider, allowing you to make an informed decision so that you wake up on your special day with...

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10 Ways to Market your Lash Business

If you are a lash artist, you know you are a part of an ever-growing cosmetic industry that is only going to bet bigger. According to the latest report by Techavio, the eyelash extension market is set to grow by US$ 496.83 million from 2021 to 2026 at a CAGR of 4.48%. Pretty exciting! Going by its popularity, it is needless to say that there will be an eyelash extension artist blooming in every nook and corner. So, how do you stand out as a lash artist or business? How do you make a potential client choose you among so many offering the same service in your area? Apart from your excellent lashing skills, you will also have to don...

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How to Grow Your Lash Business using Email Marketing

Hello, I’m Matt from eComm Email, and I’m responsible for all the emails (newsletters, promotional material, reminders etc.) sent on behalf of Prolong Lash. I’ve been working closely with the team at Prolong for more than six years now, and when it comes to distributing high volumes of emails, there’s quite a lot I’ve learned along the way. Today I am here as I was lucky enough to have been provided the opportunity from the team to prepare a guest blog about Email Marketing for you all. So here we go! Email Marketing can set your Lash Business Apart Running a successful lash business requires a lot of hard work. Even with the beauty industry expecting to have a 6% year-on-year growth until 2027, life...

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