Sip & Scale Hosted By Prolong Lash & Jennifer Lay Lashes

A Hands-On AI Marketing & Business Strategy Workshop

This is not another “learn how to use ChatGPT” class.

Sip & Scale is a laptops-open, hands-on workshop where salon owners will actively work on their business throughout the day.

You’ll refine your brand strategy, analyse your competitors, clarify your messaging and build real marketing systems, using AI as a tool to accelerate the process.

Instead of going home with notes, you’ll leave with real work completed for your business.

Hosted by Jennifer Lay Lashes and Alicia Phoenix, Owner of Prolong Lash, this immersive event compresses the kind of strategic planning large companies spend months developing into one focused day.

Bring your laptop.
Come ready to build.

What You’ll Walk Away With

By the end of Sip & Scale you will have:

• Clear brand positioning and messaging for your business
• A 90-day strategic growth plan
• A Custom AI Agent trained to your brand
• Marketing assets created during the workshop
• Systems to generate content and campaigns faster

You won’t leave with notes.

You’ll leave with real work completed for your business.

What You’ll Do

Morning: Brand & Business Strategy

• Define your brand pillars and positioning
• Analyse competitors and market gaps
• Clarify your ideal client and messaging
• Set your 90-day growth priorities

Afternoon: Scale With AI

• Build a Custom AI Agent trained to your brand
• Create marketing assets and content frameworks
• Explore AI avatars for video content
• Experiment with voice cloning tools

You’ll leave with strategy, assets, and systems ready to use in your business.

What’s Included

Champagne breakfast
Gourmet lunch
Afternoon drinks
Networking with salon owners and industry leaders
Goodie bags and door prizes

Optional professional headshots with Melbourne photographer Monique Kleidon. ($150 add on)

Event Details

Date: 19th April 2026
Time: 10am – 4pm
Arrival from 9am for headshots
Limited to 35 attendees