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When you start your lash business, you want to ensure you are taking the proper steps. First, of course, the standard advice would be to start your business pages on social media platforms to put your word across and reach out to a broader audience. But, while that is one of the most essential steps, the first step should be to start your website.  You may put the thought of having your business website on the backburner either because you think you are too early on in your business building to have a professional website. Perhaps you already have a large social media following and consider having a website as an additional cost. And sometimes, the idea of managing a...

Shep Hyken, the award-winning customer service and customer expert (CX), quoted, "The best advertising you can have is a loyal customer spreading the word about how incredible your business is." So, it's no wonder that brands like Sephora, Amazon, Apple, and Netflix are some businesses that have tasted immense success because of their highly customer-focused business ideology. Elevating Customer Experience Beyond Lash Appointments As a lash artist, you know the importance of loyal customers for your business. Considering your line of service, you want them to be your habitual customers who will stay with you in the future and be your business's best spokesperson. So, your job as a lash business goes beyond providing beautiful eyelash extensions; your duty is...

Netflix or HBO?, iOs or Android? Cereal or Toast?  Just like the many questions that continue to have conflicting opinions, the biggest quandary a lash artist faces at some point in their lash career is whether to go with Handmade fans or Premade fans? Which is better? As controversial as it may sound, learning about them and how to efficiently use them in creating gorgeous Russian Volumes or Hybrid lashes to grow your business is what should matter. Let's delve deeper into these fans and know how they can help you build your brand and business  Let's delve deeper into these fans and know how they can help you build your brand and business. What are Handmade Fans and Premade Fans?...

When you hear quotes like, "The only real mistake is the one from which we learn nothing" or "a person who never made a mistake never tried anything new," do you think there is an apparent valuable takeaway lesson there? If you are a lash artist determined to make a career or are currently on a path to mastering the art, you may have had moments of restlessness, frustration, or feelings of failure while doing lashes.  Honestly, all lash artists have undergone these emotions at some point, so don't fret or give up on this fantastic career. We want to give you a leg up; we have listed down some of the common eyelash extension mistakes beginner lash artists make,...

Working with eyelash extensions is fantastic, we know. Which lash artist doesn't love it when the client looks in the mirror and screeches with joy? It just makes our day, and it's so gratifying boosting people's self-esteem.    But like any profession, not everything is perfect. And in this blog, we're going to talk about one of the most tricky situations an eyelash artist can face: eyelash extensions allergies. Fortunately, they are not that common, but you will most definitely face this situation during your journey as a lash artist. It's essential to be prepared to deal with reactions and help your clients in the safest way possible (for you and them).  The Difference between Eyelash Extension Allergy and Irritation   Before...