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Who doesn't desire beautiful lashes? And very few are born with the luscious lashes of our dreams. However, with eyelash extensions, you can achieve beautiful, fluttery lashes that look natural and saves you the tedious but often necessary routine of making your eyes pop. But like everything fad, eyelash extensions are met with concern by many for the safety of your lashes. Often you may have felt apprehensive about deciding between having long luscious eyelashes and the rumours you may have heard about lashes in the past. However, knowing the pros and cons of eyelash extensions is essential for you to make an informed decision. So, let's get to the good, bad, and ugly of eyelash extensions. The Pros of...

When you start your lash business, you want to ensure you are taking the proper steps. First, of course, the standard advice would be to start your business pages on social media platforms to put your word across and reach out to a broader audience. But, while that is one of the most essential steps, the first step should be to start your website.  You may put the thought of having your business website on the backburner either because you think you are too early on in your business building to have a professional website. Perhaps you already have a large social media following and consider having a website as an additional cost. And sometimes, the idea of managing a...

Shep Hyken, the award-winning customer service and customer expert (CX), quoted, "The best advertising you can have is a loyal customer spreading the word about how incredible your business is." So, it's no wonder that brands like Sephora, Amazon, Apple, and Netflix are some businesses that have tasted immense success because of their highly customer-focused business ideology. Elevating Customer Experience Beyond Lash Appointments As a lash artist, you know the importance of loyal customers for your business. Considering your line of service, you want them to be your habitual customers who will stay with you in the future and be your business's best spokesperson. So, your job as a lash business goes beyond providing beautiful eyelash extensions; your duty is...

Netflix or HBO?, iOs or Android? Cereal or Toast?  Just like the many questions that continue to have conflicting opinions, the biggest quandary a lash artist faces at some point in their lash career is whether to go with Handmade fans or Premade fans? Which is better? As controversial as it may sound, learning about them and how to efficiently use them in creating gorgeous Russian Volumes or Hybrid lashes to grow your business is what should matter. Let's delve deeper into these fans and know how they can help you build your brand and business  Let's delve deeper into these fans and know how they can help you build your brand and business. What are Handmade Fans and Premade Fans?...

When you hear quotes like, "The only real mistake is the one from which we learn nothing" or "a person who never made a mistake never tried anything new," do you think there is an apparent valuable takeaway lesson there? If you are a lash artist determined to make a career or are currently on a path to mastering the art, you may have had moments of restlessness, frustration, or feelings of failure while doing lashes.  Honestly, all lash artists have undergone these emotions at some point, so don't fret or give up on this fantastic career. We want to give you a leg up; we have listed down some of the common eyelash extension mistakes beginner lash artists make,...