Latest Blogs — Lash Business Tips RSS

As a lash artist, you may think your job simply comes down to doing excellent lashes to grow your business. But in a world driven by social media, not having an active social presence for your business is dropping the ball and hindering your path to success. With the ever-evolving content on social media, the most engaging drivers now are videos. They are accessible, engaging, and easier to assimilate ideas. So, let's explore the power of videos for your business and how to plan and execute them. How can videos be used in your lash business?  As a lash business, videos can be a great way to build your brand, create awareness of your business, educate clients and staff, and...

As a dedicated lash extension artist, have you ever worried about the reasons why lash clients are not coming back? While it's crucial to cultivate a loyal clientele to ensure the long-term success of your business, it's not uncommon for new lash clients to try your services once and never return. To enhance your client retention rate, it's essential to understand the reasons behind this phenomenon and implement effective strategies to address these issues. In this blog, I will explore the various factors that may cause new lash clients not to return, along with solutions to help tackle these challenges. 8 Reasons Why New Lash Clients Ghost and How to Stop It 1. Inconsistent Communication Effective communication is the cornerstone...

As a lash artist, you can't emphasize enough the importance of keeping eyelashes clean for your clients. Let's face it, an abiding client and an effective cleanser make all your hard work count. Not to disregard the fact that recommending an efficacious cleanser to your clients is also as crucial a part of your customer service as your reputation as a trusted authority in your field.  Remember, you may have chosen to become a lash artist out of your love for the art, but now you are also an entrepreneur, and finding innovative and intelligent ways to grow your business should be part of your business growth strategy. Creating your own lash cleanser is one of the most creative ways...

  View this post on Instagram A post shared by Lash + Business Education and Events (@internationallashmasters)   Oh, the Gold Coast. Amazing beaches, hot weather, breathtaking views… does it get any better than that? Yes, it does. This year, International Lash Masters invites all Aussie lash artists to attend the 2024 Gold Coast Lash Conference. This is your chance to elevate your eyelash extension skills and take your lash business to new heights! The event will happen on March 10th at The Star Grand Ballroom, and you can expect a day filled with unparalleled learning opportunities, networking, and exclusive insights into the world of lash extensions and beauty entrepreneurship. 4 reasons why you can’t miss the 2024 Gold Coast...

Apart from your flawless lashing skills, to be a successful lash artist, you also need to be a smart lash entrepreneur. Marketing your lash salon, as we all know, is key to getting the word around, and if you haven’t started marketing your business yet, there’s no better time to start than the present..  However, having a bad marketing strategy is even more detrimental than a non-existent marketing plan. Because let’s face it, even if you’ve just started your marketing journey or have been in the game for a while, there  may be certain tactics or areas causing your business more harm than anticipated. In this article, we’re taking a deeper look at some of the biggest marketing mistakes you can...