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As a lash artist, you can't emphasize enough the importance of keeping eyelashes clean for your clients. Let's face it, an abiding client and an effective cleanser make all your hard work count. Not to disregard the fact that recommending an efficacious cleanser to your clients is also as crucial a part of your customer service as your reputation as a trusted authority in your field.  Remember, you may have chosen to become a lash artist out of your love for the art, but now you are also an entrepreneur, and finding innovative and intelligent ways to grow your business should be part of your business growth strategy. Creating your own lash cleanser is one of the most creative ways...

  View this post on Instagram A post shared by Lash + Business Education and Events (@internationallashmasters)   Oh, the Gold Coast. Amazing beaches, hot weather, breathtaking views… does it get any better than that? Yes, it does. This year, International Lash Masters invites all Aussie lash artists to attend the 2024 Gold Coast Lash Conference. This is your chance to elevate your eyelash extension skills and take your lash business to new heights! The event will happen on March 10th at The Star Grand Ballroom, and you can expect a day filled with unparalleled learning opportunities, networking, and exclusive insights into the world of lash extensions and beauty entrepreneurship. 4 reasons why you can’t miss the 2024 Gold Coast...

Apart from your flawless lashing skills, to be a successful lash artist, you also need to be a smart lash entrepreneur. Marketing your lash salon, as we all know, is key to getting the word around, and if you haven’t started marketing your business yet, there’s no better time to start than the present..  However, having a bad marketing strategy is even more detrimental than a non-existent marketing plan. Because let’s face it, even if you’ve just started your marketing journey or have been in the game for a while, there  may be certain tactics or areas causing your business more harm than anticipated. In this article, we’re taking a deeper look at some of the biggest marketing mistakes you can...

Whether you're a wide-eyed newcomer taking your first steps in the eyelash extension world or a seasoned Lash Artist with years of experience, joining the Prolong Lash Partner program is a brilliant move for you and your business growth. From ongoing business support to partner-exclusive discounts, in this blog, we're here to unveil the fantastic opportunity of becoming part of the Prolong Lash family as a Partner, and we're confident that it's a decision you'll be thrilled about. If you're eager to elevate your business to new heights, this blog is a must-read guide for you. What is the Prolong Lash Partner Program and why should I join? The Prolong Lash Partner Program is designed to benefit lash businesses and lash artists who...

If you are a solo lash artist or a lash entrepreneur, you need to first pat yourself on the back for making it this far. Even though your work brings you joy, it would be almost utopian to think that every day when you wake up, you feel confident to face your clients or are 100% sure of how to run your business successfully. Unfortunately, we all have days when doubt, fear of failure, and comparison engulf and bog us down. Still, as Sigmund Freud once said, "Out of your vulnerabilities will come your strength." Focusing on our wins and looking ahead are the ways to keep going.   In this article, we’re discussing some ways to manage and overcome the...