Latest Blogs — Lash Business Tips RSS

If you operate a lash salon or any type of business, chances are you've tried different ways to help attract new customers and increase your sales.  But have you wondered if you are making it easy and welcoming for clients from every walk of life to come to you? Or is your salon in need of some tweaks to make your client's experience more inclusive?  According to World Health Organization, approximately 15% of the world population has a disability. That's around 61 million adults in the US alone who experience physical impairment, intellectual disability, deafness, mental limitations, or other forms of disability. Despite how common disabilities are around the world, many businesses fail to accommodate the varying needs of these...

If you are a lash artist, you know you are a part of an ever-growing cosmetic industry that is only going to bet bigger. According to the latest report by Techavio, the eyelash extension market is set to grow by US$ 496.83 million from 2021 to 2026 at a CAGR of 4.48%. Pretty exciting! Going by its popularity, it is needless to say that there will be an eyelash extension artist blooming in every nook and corner. So, how do you stand out as a lash artist or business? How do you make a potential client choose you among so many offering the same service in your area? Apart from your excellent lashing skills, you will also have to don...

So, you've decided it's time to go out on your own and set up a lash salon. Whether you're creating a cozy corner in your home or securing a fabulous rented or purchased space, we understand that this journey can feel a bit overwhelming. But fear not because we're here to guide you through one of the most crucial aspects of your lash business: creating an irresistible service menu with the perfect pricing strategy. In this article, we'll delve into the essential factors to consider when crafting your lash salon's menu. From organizing your eyelash extension services into enticing categories to ensuring your profitability, we'll cover it all. We'll also explore how to analyze your competition, pinpoint your ideal target...

If the 'Customer is King', then the 'Customer's Review' is gold. So, if you own a lash salon, you must make the most of your online presence, sharing excellent customer feedback for the world to see. We live in a time where Google is our anchor, and we are only a click away from unravelling the world around us. So, it won't be a surprise to learn that 90% of shoppers make their purchasing decisions based on online customer reviews and Google Star ratings. Needless to say, these favourable reviews not only rank positively with Google's algorithm to position you on the top of their page but are great at building your brand reputation and attracting an ever-proliferating clientele.  Let's...

Not everything you need to know about starting your own business is taught during lash training. You may have learned to do the most amazing set of lashes and are confident you will kill it when you are out there offering your services but starting a successful eyelash business requires more than just ace lashing skills. When we embark on a journey, a little heads up on what's to come can help you move forward with confidence. If you wish you had a mentor who could share everything you need to know before stepping into your entrepreneurial venture as a lash artist? Well, your wish is our command; we have prepared a dossier of all the mistakes you can dodge...