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In this digital age, social media plays a vital marketing role in our lash salon businesses. As a Salon Owner or Lash Artist we're all too familiar with what we like to call the "review dilemma." Online reviews can truly be a two-faced friend. On the one hand, we've got positive reviews that can give our Lash Salon and reputation a turbo boost, taking us to new heights. But then there's the flip side – the negative reviews can take a wrecking ball to the reputation we've worked so hard to build. This hit can feel like a double whammy, both on your business and your personal image. Now, don't get me wrong, dealing with bad online reviews is no walk in the park...

Have you ever wondered why eyelash extensions are taking over the world and have no intentions of slowing down? This beauty hack may be the best thing to have happened to a lazy girl’s guide to waking up looking fabulous. As a lash artist, you know it is sometimes a hard sell convincing your clients to look after them. From washing their lashes to staying away from oil-based beauty products, every step may be a hard one for you. What if we told you that there is a clever way to convince your clients to look well-put-together while also using effective and beautifying products without losing their minds over potential lash loss? Not convinced? Have you met Prolong Lash’s oil free...

In the world of beauty and cosmetics, where everyone's still raving about eyelash extensions, have you ever wondered what the difference is between all those fancy terms your Lash Artist uses to explain your eyelash extension application? Well, here at Prolong Lash, we're all about educating our clients and giving you the information you need to make an informed choice the next time your Lash Artist recommends either a Full Set of Lashes or a Refill. We understand entirely how lash clients can be confused when Lash Artists use terms like the full set, half set, quarter set, mini set, natural lashes, volume lashes, and hybrid lashes. My goodness! What on earth are they talking about? In this blog, we'll...

To be a lash artist, we all know that you need a deep passion for all things eyelash extensions, but your central goal is to make money as a business. To find the balance between enjoying what you do and earning what you deserve, you will have to learn your way of working smarter rather than working harder. Well, who are we kidding? Of course, you need to work harder, but you will also have to be clever. You may be a greenhorn or an experienced lash artist; either way, your prime focus should be making most of your customers already in your database. Upselling to your clients is a great way to increase your revenue stream, but it can...

Owning and operating an Eyelash Extension Salon, whether working from home or from a retail space, there are some salon must-haves to consider that will set you up for long-term success. In this blog, I'll talk about why investing in the right tools, equipment, supplies, and consumables, including retail ambiance and the right aftercare products, is essential. By carefully selecting your lash salon tools and supplies, and creating a salon atmosphere with décor that gives off a cozy, comfortable, and inviting vibe is a surefire way to attract clients looking to take time out from their daily hustle and enhance their lash line with beautiful eyelash extensions. The Critical Role of Tweezers for Lash Artists Tweezers are a critical extension...