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"Leaders are made, they are not born. They are made by hard effort, which is the price we all have to pay to achieve any goal that is worthwhile." – Vince Lombardi, coach. Many may think becoming a lash artist is just another job in the beauty business, but what is rarely talked about is the practice, perseverance, and precision the job demands to be successful. As a lash artist, you will discover that the journey may not start as you anticipate. You will learn many traits as you go, and the more passionate you are about lashing, the better you will be able to effectively work your way forward to being the brand you want to be. Here are some...

When a client walks out of your salon for the first time with perfect lashes, you and they know that their beauty routine won’t be the same anymore. As their trusted lash artist, you will have to educate them about the importance of a dedicated skincare routine and bid them to clean their lashes with sincerity. The predicament here could be understanding your client’s varying skin types, convincing them to change their current beauty products, and recommending them the right products that would enhance their skin and protect their lashes at the same time. As an expert, your client will depend on you to choose an effective aftercare range. Before recommending a suitable aftercare range that wouldn’t damage their eyelash...

Have you ever had a client come in for a service and then disappear, never to be seen again? Have you lost a client to a competitor in your area? Have you wondered why that happened?  According to Adobe, repeat customers are nine times more likely to convert than first-time visitors. As a lash artist, if this study is anything to go by, you know how important it is to have a few loyal clients rather than acquire many new clients who don't come back. To grow your business, you must focus on giving your clients exceptional service and experience that would lead to client loyalty. So, how do you ensure your clients come back to you seeking your assistance...

Netflix or HBO?, iOs or Android? Cereal or Toast?  Just like the many questions that continue to have conflicting opinions, the biggest quandary a lash artist faces at some point in their lash career is whether to go with Handmade fans or Premade fans? Which is better? As controversial as it may sound, learning about them and how to efficiently use them in creating gorgeous Russian Volumes or Hybrid lashes to grow your business is what should matter. Let's delve deeper into these fans and know how they can help you build your brand and business  Let's delve deeper into these fans and know how they can help you build your brand and business. What are Handmade Fans and Premade Fans?...

  You may be running a salon from home or on commercial property; having salon insurance for your business is imperative. Do you have your insurance in place? Suppose you think there's no harm in skipping implementing an insurance policy because eyelash extensions are a safe beauty treatment and that you don't want to add an extra expense to your business. In that case, you couldn't be more wrong!  Irrespective of the size of your business, having salon insurance is a must for the safety of your clients, yourself, and your business. Salon Insurance may not be talked about often but is essential when stepping into a business venture. Let's talk about the nitty-gritty of needing salon insurance.  How can...