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A Guide to Eyelash Extension Types & Styles

Are you looking to wake up with stunning lashes every day? If so, eyelash extensions are the perfect way to do just that! Thanks to the different lash styles available, it's easy for everyone to find a style perfectly suited for them, no matter their eye shape or preference. From natural looks, like Classic and Hybrid to flashy, glamorous ones such as Russian Volume lashes – there's something out there for everybody! So, with all the different lash styles available, you must know what suits you. To make your life easier, we have come up with a list of the lash extension types and styles you need to be mindful of to make an informed decision. Eyelash Extension Types  1....

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Eyelash Extension Survival Guide: 7 Mistakes You Should Never Make

Welcome to our comprehensive guide to the meticulous care of your eyelash extensions. As a seasoned lash artist, I’ll cover the pitfalls that can compromise these eye-transforming wonders. This blog is your portal to answering your burning questions and ensuring the overall health and allure of your lashes. We'll uncover the truths surrounding habits and practices that may lead to lash loss and potential damage to your extensions and natural lashes. With a focus on solutions and effective lash aftercare practices, our mission is to equip you with the knowledge for safeguarding and prolonging the life of your eyelash extensions. Let’s navigate through the minefield of common mistakes and bad habits that threaten your lashes' well-being, from the hazards of...

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How to start utilizing video in your lash business

As a lash artist, you may think your job simply comes down to doing excellent lashes to grow your business. But in a world driven by social media, not having an active social presence for your business is dropping the ball and hindering your path to success. With the ever-evolving content on social media, the most engaging drivers now are videos. They are accessible, engaging, and easier to assimilate ideas. So, let's explore the power of videos for your business and how to plan and execute them. How can videos be used in your lash business?  As a lash business, videos can be a great way to build your brand, create awareness of your business, educate clients and staff, and...

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Reasons why new lash clients are not coming back

As a dedicated lash extension artist, have you ever worried about the reasons why lash clients are not coming back? While it's crucial to cultivate a loyal clientele to ensure the long-term success of your business, it's not uncommon for new lash clients to try your services once and never return. To enhance your client retention rate, it's essential to understand the reasons behind this phenomenon and implement effective strategies to address these issues. In this blog, I will explore the various factors that may cause new lash clients not to return, along with solutions to help tackle these challenges. 8 Reasons Why New Lash Clients Ghost and How to Stop It 1. Inconsistent Communication Effective communication is the cornerstone...

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How to Build the Ultimate Skincare Routine for your Eyelash Extensions Clients

As Lash Artists, our expertise extends beyond the art of lash application to cultivating trusting and loyal relationships with our clients. Beyond mastering lash artistry, we also play a crucial role in guiding clients toward the optimal aftercare routine for maintaining stunning lashes and nurturing their skin. It's often easy to assume that clients inherently know best practices for aftercare, but my experience as a seasoned Lash Artist has proven otherwise. Recommending the right products and routines isn't just about selling stuff—it's about ensuring your clients' lashes stay put and their skin stays happy and healthy. Plus, when they see how much you care, they'll return for more of your magic! Adhering to an excellent aftercare routine is often easier...

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