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As Lash Artists, our job extends far beyond just applying eyelash extensions. To stand out from the competition and provide excellent customer service, it’s important to ensure our clients understand the correct eyelash extension maintenance and aftercare. One of the best ways to educate your clients is by providing them with eyelash aftercare cards, a simple yet powerful tool that will act as a prompt in helping them learn all essential lash care tips after they leave the salon. In this blog, I’ll discuss the best way to design eyelash aftercare cards that are informative and visually appealing. I'll cover the key elements to include, design considerations, and how to ensure your cards leave a lasting impression on your clients. Why...

It’s true to say that eyelash extensions are a must-have in our beauty routines these days, offering a simple way to gain long, voluminous lashes without the daily struggle of applying lashes or mascara. But with all the information (and misinformation) out there, it can be tough to know what’s true when it comes to aftercare. As an experienced Lash Artist, I’ve heard it all, so let’s clear up some common myths and share the facts based on the best eyelash extension maintenance guidelines. You can also check out Prolong Lash's podcast, where Jodi and Alicia debunk common myths and share expert insights into the best practices for eyelash extension aftercare, helping you keep your lashes healthy and long-lasting: Myth...

With the new year just around the corner, now is the perfect time to freshen up your salon’s marketing strategy. Whether it’s fine-tuning your Lash Business Plan or revamping your social media presence , there are plenty of ways to set yourself up for success. Here, I’m sharing some practical tips to help lash salon owners plan ahead, boost their brand, and keep customers coming back. You can also tune in to our podcast for an insightful conversation with CEO Jodi Harrison and Head of Marketing Alicia Phoenix, where they break down actionable steps and expert advice to help lash salon owners craft a winning marketing plan for 2025: How to Plan a Winning Marketing Strategy for Your Lash Business 1....

The festive season is the perfect time to glam up and make a statement with your look. Whether attending holiday functions, family gatherings, or New Year's celebrations, your makeup and overall appearance can boost your confidence and set the tone for the event. Choosing the right eyelash extensions for your occasion is one of the most effective ways to elevate your festive look. Plus, you can tune in to Prolong Lash's podcast and join Jodi and Alicia as they share expert tips on choosing the perfect lash style to elevate your holiday look: Eyelash Extensions for Different Event Types Before you pick your lash style, think about the event you’re heading to. Different occasions have different vibes, and your lashes should match!...

After 16 years as a lash artist, I've seen my fair share of trends and techniques come and go. Recently, I had the opportunity to experiment with a unique style known as Ballet Lashes. These lashes are characterized by their wavy, crimped appearance, offering a distinct texture that sets them apart from the usual lash extensions. Here's what I learned from creating and applying a set of Ballet Lashes, and why they might be the perfect addition to your lash service offerings. What Are Ballet Lashes? Ballet Lashes are a new type of eyelash extensions with a wavy, crimped texture, reminiscent of permed hair. This texture gives the lashes a unique, appearance, adding dimension and depth to the eyes. These...