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“I follow three rules— Do the right thing, do the best you can, and always show people you care.” —Lou Holtz Going by the above quote by Lou Holtz, a former football player, rules are not so bad. The rebel in us may not agree to abide by the rules, but as a lash artist, you know rules are a necessity. Having streamlined policies in place for your clients and staff will allow you to run your salon smoothly despite the everyday challenges and hiccups. Treat your policies like the support you can fall back on if you ever face a problematic client, a tricky situation, or a challenging team member.  Between your lash consultations and your busy life, you may...

As an established lash artist, we are sure you know the importance of improving and idealising new strategies for your lash business. After all, the lash industry is booming, and the competition is big, so it's necessary to consider different ways to stand out from the crowd.  There are several ways to get the attention of customers. You can provide the best aftercare kits, have a unique retail space, use only the best lash products, have a beautiful instagrammable place at your salon… But what if we told you there is another good (and profitable) measure you can take? Have you ever considered adding more services to your lash studio? If not, you are reading the right blog. If you have...

The joy and pride a lash artist experiences while doing lashes is unmatchable. If your business is growing and attaining new heights of success, it is also a testimony to your excellent lashing skills and business acumen. However, while as a lash artist, you love what you do, filing taxes can have quite the opposite effect on you. It can be a 'taxing' job during that time of the financial year when you need to get those numbers crunching to ensure you are claiming for the correct expenses to get maximum return. While a certified tax accountant should be the expert you ought to seek, understanding what and how to file your claims as a lash artist is equally integral....

When you start your lash business, you want to ensure you are taking the proper steps. First, of course, the standard advice would be to start your business pages on social media platforms to put your word across and reach out to a broader audience. But, while that is one of the most essential steps, the first step should be to start your website.  You may put the thought of having your business website on the backburner either because you think you are too early on in your business building to have a professional website. Perhaps you already have a large social media following and consider having a website as an additional cost. And sometimes, the idea of managing a...

Shep Hyken, the award-winning customer service and customer expert (CX), quoted, "The best advertising you can have is a loyal customer spreading the word about how incredible your business is." So, it's no wonder that brands like Sephora, Amazon, Apple, and Netflix are some businesses that have tasted immense success because of their highly customer-focused business ideology. Elevating Customer Experience Beyond Lash Appointments As a lash artist, you know the importance of loyal customers for your business. Considering your line of service, you want them to be your habitual customers who will stay with you in the future and be your business's best spokesperson. So, your job as a lash business goes beyond providing beautiful eyelash extensions; your duty is...