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After a few years (or months) managing your home-based salon, being a mobile lash artist, or working in someone else's space, you have come to the point of finally fulfilling your dream of growing your lash business. After all, there are only so many clients you can physically lash in a day, and if you want to make seven figures soon, you will need some planning.   With that in mind, in this blog, you will learn how to expand your vision and reach by avoiding  some "what not to do's” when growing your lash business. Let's get started! 1. Not having a financial plan  We always emphasize how working smarter is always better than working harder. Here is an excellent...

Lash extensions have become increasingly popular in recent years. They can make your clients feel more confident, glamorous, and beautiful. However, as lash artists, we quickly learn that most clients have a preconceived idea of how their lash extensions will look at the end of their application.    Their perception may have come from seeing lashes on a model in a magazine, seeing a friend's lashes, or having lashes done by you or someone else they know. That's why you must set realistic expectations with your clients to ensure they leave your salon feeling satisfied with the results.  In this article, we’re sharing some helpful ways to help manage realistic client expectations for their lash extension experience, so you can both...

  Not every professional can say they love their job. As a lash artist, you know you are one of those professionals who loves and takes pride in a job done well. However, one of the most awkward moments you may face as a lash entrepreneur is bumping up the prices for your services. Your clients have been loyal patrons, and you may feel uncomfortable talking numbers with them. However, as a business owner, it is only fair to ensure you are leveraging your excellent service, brand value, time, and effort in the best way possible. You need to factor in specific components to ensure you benefit from your business and maintain your work-life balance.    Why should you increase...

“I follow three rules— Do the right thing, do the best you can, and always show people you care.” —Lou Holtz Going by the above quote by Lou Holtz, a former football player, rules are not so bad. The rebel in us may not agree to abide by the rules, but as a lash artist, you know rules are a necessity. Having streamlined policies in place for your clients and staff will allow you to run your salon smoothly despite the everyday challenges and hiccups. Treat your policies like the support you can fall back on if you ever face a problematic client, a tricky situation, or a challenging team member.  Between your lash consultations and your busy life, you may...

As an established lash artist, we are sure you know the importance of improving and idealising new strategies for your lash business. After all, the lash industry is booming, and the competition is big, so it's necessary to consider different ways to stand out from the crowd.  There are several ways to get the attention of customers. You can provide the best aftercare kits, have a unique retail space, use only the best lash products, have a beautiful instagrammable place at your salon… But what if we told you there is another good (and profitable) measure you can take? Have you ever considered adding more services to your lash studio? If not, you are reading the right blog. If you have...