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Hello, I’m Matt from eComm Email, and I’m responsible for all the emails (newsletters, promotional material, reminders etc.) sent on behalf of Prolong Lash. I’ve been working closely with the team at Prolong for more than six years now, and when it comes to distributing high volumes of emails, there’s quite a lot I’ve learned along the way. Today I am here as I was lucky enough to have been provided the opportunity from the team to prepare a guest blog about Email Marketing for you all. So here we go! Alternatively, you can listen to Prolong Lash' podcast and join Jodi and Alicia as they chat with me, about effective email marketing tips for lash business owners:    Email Marketing can set your Lash Business...

So, you've decided it's time to go out on your own and set up a lash salon. Whether you're creating a cozy corner in your home or securing a fabulous rented or purchased space, we understand that this journey can feel a bit overwhelming. But fear not because we're here to guide you through one of the most crucial aspects of your lash business: creating an irresistible service menu with the perfect pricing strategy. In this article, we'll delve into the essential factors to consider when crafting your lash salon's menu. From organizing your eyelash extension services into enticing categories to ensuring your profitability, we'll cover it all. We'll also explore how to analyze your competition, pinpoint your ideal target...

If the 'Customer is King', then the 'Customer's Review' is gold. So, if you own a lash salon, you must make the most of your online presence, sharing excellent customer feedback for the world to see. We live in a time where Google is our anchor, and we are only a click away from unravelling the world around us. So, it won't be a surprise to learn that 90% of shoppers make their purchasing decisions based on online customer reviews and Google Star ratings. Needless to say, these favourable reviews not only rank positively with Google's algorithm to position you on the top of their page but are great at building your brand reputation and attracting an ever-proliferating clientele.  Let's...

If you're considering getting eyelash extensions, one common question that may come to mind is, "How long do they actually last?" In this blog, we'll explore the lifespan of eyelash extensions and give you some essential tips on how to extend their longevity and maintain their beauty. The lifespan of eyelash extensions can vary depending on several factors. On average, lash extensions can last between four to six weeks. However, it's important to note that individual lash growth cycles, aftercare practices, and lifestyle factors can influence the duration of your lash extensions. Making informed choices and providing proper care to ensure your lashes last longer is crucial. We've outlined a few essential steps to help you extend the lifespan of your eyelash...

Not everything you need to know about starting your own business is taught during lash training. You may have learned to do the most amazing set of lashes and are confident you will kill it when you are out there offering your services but starting a successful eyelash business requires more than just ace lashing skills. When we embark on a journey, a little heads up on what's to come can help you move forward with confidence. If you wish you had a mentor who could share everything you need to know before stepping into your entrepreneurial venture as a lash artist? Well, your wish is our command; we have prepared a dossier of all the mistakes you can dodge...