For years now, lash professionals have struggled with managing client aftercare regarding lash care vs. skincare. It has been a constant battle choosing between extending the life of their beautiful lashes and providing the anti-aging eye care their clients need and want.
At Prolong Lash, we listened. After much hard work, we have formulated an oil-free eye serum that does precisely what it claims to do— keeps your eye area hydrated and prolongs the life of your eyelash extensions! No longer will you need to forgo the care your eye area needs.
As experts in eyelash extensions aftercare products, we know the importance of having a skin expert tell you about the benefits and effectiveness of our oil-free eye serum. Jacqui Potton, founder and owner of Skinguru, is an aesthetician/skin therapist with 30 years experience, and we ask her to look at Prolong Lash oil free hydrating eye serum. She shares with us the difficulties faced by clients before we launched our product and how it will be a game-changing product for lash experts to retail to their clients. Over to Jacqui…
With over three decades of experience treating clients with issues like acne, aging skin, sensitivity, and various other skin performance issues, Jacqui has worked with clients putting together strategies to help them have the best possible skin. She says, "I have many clients with eyelash extensions who come to me for facial care. Some treatments are difficult to do with eyelash extensions as the oil content in the products means avoiding the eye area completely. As an eyelash extension lover myself, I have to be careful in how I use my own home products to ensure the longevity and quality of my lash extensions."
Jacqui asserts, "There is no point having great-looking lashes and a dehydrated and dull-looking eye area. Structurally speaking, our eye area is different from the rest of our face. The skin if finer with very few oil glands, so the skin is less flexible and breaks down more easily. Addressing aging around the eye area is best when you take a preventative approach starting in your early 20's is essential. If you DO have lash extensions, it can further limit your choices for skincare as there are few effective 'oil-free products available on the market, and the products that are available have not been formulated exclusively for use with lash extensions."
The product (Prolong Lash oil-free eye serum)
"In the past, I have chosen to continue using eyecare products even though it was affecting my extensions. But thanks to Prolong Lash oil free eye serum, I know I don't have to worry about that anymore! This eye serum has used a key ingredient called hyaluronic acid.
Hyaluronic acid is a super ingredient that does really cool stuff and is a key molecule involved in skin moisture.
HA is a natural polysaccharide that belongs to a group of glycosaminoglycans, and it has the capacity of retaining 1000 times its molecular weight in water.
Prolong Lash oil free eye serum delivers hyaluronic acid to the under-eye area keeping it supple and plump while protecting eyelash extensions. A powerful tool in the fight against aging and eyelash extensions loss. Using Prolong Long Lash oil free hydrating eye serum means you won't face the usual problems of premature lash loss due to oil exposer, which is just phenomenal."
The big upsell
We asked Jacquie about how to sell this product to clients? She analyses, "For every lash artist, their focus has been to provide the best possible service to their clients. The advice has been based on helping them care for their extensions, which, until now, has been at the expense of using oil-based eye care products. With Prolong Lash, they will be able to adhere better to lash aftercare. Using it day and night will give them great results. It will allow their clients to have great, long-lasting lashes. With a lash-specific cleanser and now a serum specially formulated to address the aging of the eye area and is safe for use with lash extensions, they will be able to provide their client with a holistic aftercare regime."
When asked about sensitivity, Jacquie explains it can be a tricky issue. "Many contributing factors cause it. From my personal experience, hyaluronic acid-based serums are fantastic for people who have these issues. It is light, penetrates quickly, and does not have the same problems as a heavier cream sitting on the surface. It also rules out the concern of gradually creeping up to the lashes and getting into the eyes."
Jacqui emphasizes that it is imperative to instruct and guide clients about using the serum and how they will thoroughly benefit from it. "I would educate my clients to cleanse first, keeping their extensions and eye area clean before applying the serum. Applying serum twice daily will make all the difference in keeping the eye area looking bright and hydrated. During the day, the serum keeps the eye area supple and nourished, while at night, it provides comfort and allows the skin to regenerate and repair. This product will be an effective retail product to sell and increase their profits."
At Prolong Lash, we want the best for our lash community. Listening and caring for your needs and concerns has always been our priority. If you wish to grow your retail business and provide your clients with a product they truly need, there is no time to waste – order now.