Your 2-minute seed
This is just enough for Claude to start the conversation. The real depth comes from the interview in Stop 1, so answer that one honestly and specifically.
The yellow brick road
Three stops, about 45 minutes of real work. Stop 2 splits into four paths, you only take one.
Stop 2 · choose your track
Open the one Claude recommended in Stop 1, run its two prompts, and leave the rest for another day.
Prompt 1 of 2 · ~9 min
Based on everything you now know about my business, rebuild how I package and price my services. Give me: 1) one signature offer that combines what I do in a way clients can't get anywhere else nearby, 2) an honest read on whether I'm undercharging, based on what I've told you, and why, 3) two services or add-ons I should stop offering or reposition because they take up time for too little return. Be direct, this should feel like a structural change to how I run my business, not a small tweak. Don't ask me follow-up questions, work with what you already know and answer directly.
Prompt 2 of 2 · ~9 min
Define my brand voice as a practical guide I can actually use. Give me 4 words that describe how I sound with one example sentence for each, 3 things I should never sound like, and 3 key messages I can repeat across my bio, captions, and conversations with clients. Make it specific to my business, not generic beauty industry language. Don't ask me follow-up questions, answer directly.
Prompt 1 of 2 · ~9 min
Build me a 30-day content plan for my business. Give me 4 content pillars specific to what I offer, then map out what to post each week under each pillar, mixing education, behind-the-scenes, offers, and client results. Keep it realistic for someone working solo with limited time. Don't ask me follow-up questions, answer directly.
Prompt 2 of 2 · ~9 min
Now write me 5 ready-to-post pieces of content based on that plan, one from each content pillar where relevant. Include the caption and a one-line note on what visual or video would pair with it. Make it sound like me, not generic marketing copy. Don't ask me follow-up questions, answer directly.
Prompt 1 of 2 · ~9 min
Build me a complete client retention system, not a single message. Write all four of these, ready to copy and send, in my voice: 1) a post-appointment thank you and rebooking nudge sent within 48 hours, 2) a message for clients who've gone quiet for 6 to 8 weeks, 3) a referral ask for my best clients, 4) a short loyalty touch for repeat clients. Tell me exactly when to send each one so it runs as a system, not a one-off. Don't ask me follow-up questions, answer directly.
Prompt 2 of 2 · ~9 min
Now design a simple loyalty or referral system for my best clients, something I can actually run without software. Tell me exactly how it works, what the incentive is, and give me the message I'd send to introduce it. Don't ask me follow-up questions, answer directly.
Prompt 1 of 2 · ~9 min
Build me a simple paid ad strategy. Tell me which platform to start on, what budget tier is realistic for a solo business, which one offer I should promote first and why, and who exactly I should be targeting. Keep it realistic, I'm not hiring an agency. Don't ask me follow-up questions, answer directly.
Prompt 2 of 2 · ~9 min
Now write me 3 ad copy variations for that offer, each with a different angle, headline, and call to action, ready to paste into Meta Ads Manager. Don't ask me follow-up questions, answer directly.
Stop 3 · build your roadmap
Turn everything into a plan you actually walk out with, not just a chat window you'll forget to scroll back to.
Your 90-day roadmap
Ask for it in this exact shape. It makes the next part, your printable roadmap, a 2-minute copy job instead of a rewrite.
Claude prompt
Pull everything we've built today, my diagnosis and my track work, into a 90-day roadmap. Give me your answer in exactly this format so I can copy it straight into a document: MY #1 PRIORITY: (one sentence) MONTH 1 FOCUS: (one sentence, what I do first) MONTH 2 FOCUS: (one sentence) MONTH 3 FOCUS: (one sentence) EXPECTED IMPACT: (one honest sentence on what this could do to my bookings or revenue if I follow it) Keep the strategic thinking sharp, but write it simply enough that I could read it once and explain it to a client without notes. Don't ask me follow-up questions, answer directly in that exact format.
Further down the road
Not homework, just extra prompts to run at home whenever you want to keep walking. No pressure, no deadline.
A thank you, from us to you
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