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Have you ever had a client come in for a service and then disappear, never to be seen again? Have you lost a client to a competitor in your area? Have you wondered why that happened?  According to Adobe, repeat customers are nine times more likely to convert than first-time visitors. As a lash artist, if this study is anything to go by, you know how important it is to have a few loyal clients than acquire many new clients who don't come back. To grow your business, you must focus on giving your clients exceptional service and experience that would lead to client loyalty. So, how do you ensure your clients come back to you seeking your assistance and...

Do you prefer to watch a video than reading a blog? No worries, we got you:  You need to consider many things when deciding between going mobile or renting a lash studio or space, especially if you are just starting your business-building journey. One of the major decisions a lash artist must make is determining whether you want to go mobile or rent a room or space in another salon. The truth is: you really need to understand the particularity of each one of these work styles and know which one would be the best option for you. Just keep in mind to start how you want to end. What does this mean? Regardless of going mobile or renting your own...

Black Friday can be a huge deal for lash artists and salons. You just need to make sure you are using this sale period wisely for your business.